Viu appoints Bimal Unnikrishnan as VP content for India
MUMBAI: Viu, leading OTT service by PCCW and Vuclip, has appointed Bimal Unnikrishnan as Vice President Content for India to focus on the service’s original content portfolio. Bimal will report to Viu India country head Vishal Maheshwari.
Bimal will focus on driving a strong content-led value proposition for consumers, as well as strengthen the Original Content library for the brand through the 30 + originals that Viu has announced slated to launch in 2018.
He joins Viu with more than two decades of rich and diverse experience in direction and programming division and has proven to be a leader with his exceptional entertainment segment knowledge. In his long and successful career, he has held leadership roles with various media companies including Sony Entertainment Television and Big Magic.
Speaking about the new appointment, Vishal Maheshwari said, “It’s an exciting phase for Viu. With Bimal’s leadership, depth of knowledge and expertise, we are confident that we will continue to build Viu as the preferred destination for Indian Original content. Stay tuned for exciting Originals from Viu.”
Speaking about his new role, Bimal Unnikrishnan said, “It gives me immense pleasure to be part of Asian regional OTT leader Viu. Viu has already emerged as the leading regional platform in South East Asia Markets. I am looking forward to working with the highly-driven and talented team which has been recognized for delivering unique, differentiated, youth-centric content offerings and create captivating Indian shows for the audience around the world.
Globally, Viu Originals will see 70 titles and 900+ episodes of locally produced content by end of 2018 with 30+ original coming from India alone.