Vice Media, Dentsu Webchutney reconnect Kashmiris to the world with Teletext news portal
MUMBAI: Vice Media, the flagbearer of youth-centered lifestyle and digital news, along with Dentsu Webchutney, the creatively-led digital agency from the house of Dentsu Aegis Network (DAN), launched a Teletext news portal to reconnect Kashmiris to the world.
On 5th August 2019, Article 370, which gave special status to Jammu and Kashmir, was revoked. This was followed by a complete communication blackout leaving the youth of Kashmir in a state of complete information darkness.
Combining technology from the 60s and the 90s, the world’s first Teletext news portal was launched: The 8-Bit Journo. Relevant news stories that Kashmiris had missed out on over the last 110 days were converted into Teletext and dispatched to lakhs of Kashmiris through SMS, the moment the service started in Jammu & Kashmir.
News stories with cultural relevance to youth were carefully curated and then converted into visually impactful pieces with the objective to facilitate a faster integration of Kashmiris back into the global fold.
An introduction message was sent inviting people to subscribe to the 8-bit Journo and access headlines across the globe. Once subscribed, a story was automatically pushed out to them each day.
Vice Media Sr. Growth Manager-APAC Sarvesh Jasuja commented, “Vice has always represented the voice of the youth – uncovering and understanding complex situations around the world through the lens of young people on the ground. This project is exactly the kind of thing that motivates us – to be able to share inspiring, meaningful or even just light-hearted irreverent stories, to bring moments of connection into the lives of those who are feeling disconnected.”
Dentsu Webchutney Executive Creative Director Aalap Desai added, “Necessity is the mother of invention. In today’s day and age we cannot imagine a world without the internet. We would not just be devoid of information but also the essential human connection that we all need. The purpose of digital is to add back to human lives. So while sometimes you go forward in looking for futuristic tech to work on, you also need to go backward to solve a problem; and that is what we exactly did.”