Viacom18’s kids cluster to launch fresh content as part of summer line-up
MUMBAI: Viacom18’s Nick and Sonic is offering summer special programming line-up featuring new movies and episodes.
The programming line-up will include all-new episodes of Motu Patlu on Nick, and Shiva and Pakdam Pakdai on Sonic. It will also air new series of Power Rangers Ninja Steel on Nick. Nick Jr. will also air the all-new season of Masha and the Bear, Team Umizoomi, Shimmer and Shine and The Blaze and the Monster Machine.
Nick will host the premiere of the two movies “Shiva and The Lost Tribe” on 3 June followed by the movie “Motu Patlu – The Dinosaurs Invasion”.
Speaking about the summer engagement plan, Viacom18 kids entertainment cluster business head Nina Elavia Jaipuria said, “Kids are the center of Nickelodeon’s universe and our constant endeavor is to create money can’t buy experiences for them. It is this intent coupled with our desire to innovate that has made us favorites amongst kids and established our thought leadership in the category. We will continue to curate engagement and initiatives that are pioneering, immersive and provide an unmatched entertainment experience for kids.”
Nickelodeon has also crafted a summer campaign giving some lucky kids and their families once in a lifetime opportunities to meet their favorite toons at the Nickelodeon Universe in Minnesota, USA. All kids need to do to win the Golden Ticket to the USA is watch Nickelodeon Monday to Friday from 6.30–7.30 pm and answer some fun questions.
The summer fun extends to Sonic with kids getting the chance to be a part of the “SHIVA Gizmo Gang Contest” – Powered by V Mart. Kids need to watch SONIC Monday-Friday from 5.30–6.30 pm and answer some questions. Up for grabs will be Segways and VR Headsets that will delight the kids.
Kids will also get to immerse themselves into the Nickelodeon world at the nearest Inox Theatre with the ‘Nickelodeon Children’s Film Festival’ which will start from 26 May, every Saturday and Sunday across 21 cities. The festival will be hosted in cities like Mumbai, Delhi, Pune, Bangalore, Lucknow, and Jaipur, amongst others. It will screen the most loved Nickelodeon movies like Motu Patlu City of Gold, Pakdam Pakdai in Egypt, The Secret World of Vedas City, to name a few. Kids with parents in tow can pick up Motu Patlu combo treats while they enjoy the animated adventure movies of Motu Patlu, Shiva, and Pakdam Pakdai.
Adding scale to the campaigns, Nickelodeon and Sonic will engage with kids across the country with an integrated marketing campaign spanning cross-channel TV promotions, print communication in leading dailies, on-ground activations, digital and strategic alliances. Activations at high footfall malls like High Street Phoenix, Oberoi Mall, R Mall in Mumbai and Ambience Mall in Delhi, and brand presence at relevant touchpoints like Funcity gaming arcade and the Central mall will increase the engagement with kids in metros and urban cities. Taking the engagement deeper into the country is a month-long van activation going across 30 cities and building affinity in the tier2 and tier3 towns.
The campaign will also see a dedicated microsite for the kids to submit their answers, interactive posts on social media calling for entries along with an interactive App serving as another gateway for contest entries.