Viacom18’s Colors Infinity goes live on Jio TV

MUMBAI: English GEC Colors Infinity has gone live on Jio TV to 250 million subscribers with over 1100 hours of fresh content.

Come Monday night, the broadcaster will further enhance the viewing experience for fans of English entertainment, airing shows embellished with on-air programming, in what it says is a refreshingly new look and amplified vigour.

The channel said that for over three years it has focused on premium shows and clutter-breaking content. It has properties like Essential Viewing, Instant Premieres, Live Binge, Live The Story and Infinity-On-Demand, and the aim has been to cater to the varying range of content needs of the ever-growing viewer-base. It also has homegrown shows including – ‘The Stage’, ‘BFFs with Vogue’ and ‘Top Model India’.

The broadcaster added that its aim is to fill the void in viewers’ need for differentiated, day-and-date content.

Instant Premieres

This is the home of superheroes like Barry Allen in The Flash, Oliver Queen in Arrow, Jefferson Pierce in Black Lightening and a band of many more in Legends of Tomorrow. Offering a tinge of twisted-thriller, the teen-drama ‘Riverdale’ airs on the channel within hours of its international premiere.

Pouring into the concoction of edgy programming, the channel adds crime, action, drama, suspense and much more with the international premieres of ‘All American’ and ‘Manifest’; along with newest seasons of ‘S.W.A.T’, ‘Blindspot’ and ‘The Good Doctor’. While, ‘New Amsterdam’ and ‘God Friended Me’, give a taste of Indian flavor with Anupam Kher and Suraj Sharma starring in the ensemble cast of the shows, respectively; Legacies from the ‘Vampire Diaries’ franchise and ‘The Last Ship’ complete the line-up of Instant Premieres on the channel.

Infinite Weekends

Here the broadcaster airs back-to-back episodes from a library of revered shows, including titles like ‘Taken’, ‘Broadchurch’, ‘Peaky Blinders’, ‘Shades of Blue’, ‘Bates Motel’ and ‘Kingdom’.

The channel’s line-up also includes the comedy ‘The Big Bang Theory’, along with titles in reality television like the ‘Bachelor Nation’ franchise – ‘The Bachelor’, ‘The Bachelorette’, ‘Bachelor In Paradise’ and all new – ‘The Bachelor Winter Games’.

Viacom18 head – youth, music and English entertainment Ferzad Palia commented, “In a very short span of time, Colors Infinity has come a long way, unthwarted by the challenging environ in English entertainment. Aiming to continuously meet the expectations of our current viewers, while attracting new viewers at the same time, we’ve boldly experimented with our programming. This radical approach has established a distinct identity for the brand, which endorses our leadership position in the category. Proud to be a truly multi-platform brand, we are now making Colors Infinity and Comedy Central available for simultaneous viewing on Jio TV. A significant growth in the advertiser base and revenue is a testament to our solid performance. As we look forward to the future with a refreshed look and a slew of best-in-class content, Colors Infinity will continue to dominate further on Indian television and digital platforms.”

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