Viacom18’s AVoD platform Voot notches 7.5 bn mins of watch-time in Oct
MUMBAI: Viacom18’s Advertising video-on-demand (AVoD) platform Voot has notched 7.5 billion minutes of watch-time, as per the latest third-party source App Annie, October 2019 on the app.
As per the report, the platform engagement of Voot is at 29% (as measured by the average Daily Active Users to Monthly Active Users ratio) while the time spent is at 50 minutes per day per user. The AVoD platform boast of 80 million Monthly Active Users (MAUs) across multiple platforms and has seen a 65% growth in watch-time month on month.
Voot Head AVoD business Akash Banerji said, “Driving consistent engagement is the holy grail that we all at Voot constantly focus on. And our fundamental belief is that in this age, businesses need to converge data and technology with impeccable storytelling to drive consumer engagement — and do it every single time — to earn, not buy, loyalty. Everything else is noise. And our persistence and single-minded focus on driving this ambition have created a unique and a superlative experience for our consumers on our platform. The massive 7.5 billion minutes of watch-time on the app last month is a testimony to the success of this belief and is sure to help establish a long-lasting relationship with the audiences.”
The platform claimed that the growth has come on the back of Voot’s consistent focus on offering a massive depth of premium content across genres, languages, formats and content duration.
It added that the vernacular content, in particular, has played a pivotal role in driving this massive growth, growing at more than 2X over last year and contributing close to one-fourth of total consumption on the platform. Driving share of attention on the back of blockbuster reality content has always been Voot’s forte and Bigg Boss this year, across languages, has packed an even bigger punch.
The latest season of Colors’ Bigg Boss Hindi on Voot has helped build a loyal fan base. This season, the AVoD platform is offering a plethora of interactivity features, first time a live magazine show right from the studios and a massive roster of exclusive not-seen-on TV content. At 1 billion views, the show has become the biggest digital entertainment property.