Viacom18, ZEEL bag maximum honours at Promax India Awards 2019
MUMBAI: Viacom18 and ZEEL swept the Promax India Awards 2019 winning 32 and 26 trophies respectively. Star India and Sony Pictures Networks India (SPNI) were close behind with 20 and 14 trophies respectively.
A total of 105 awards were given away by Promax India Awards 2019 including 54 Golds and 51 Silvers.
Silver trophies were not awarded in three new categories that were introduced last year for the second year in a row. These include ‘Most Outstanding Marketing Initiative’ (In House and Out of House) and ‘Most Outstanding Design in Promotion’. The gold trophies for these cutting-edge categories were taken home by Sony, Star India, and Viacom18, respectively.
There were many exciting firsts for the Promax India awards this year. To catch the dynamic digital wave, Promax India had added brand-new digital categories to its roster. These included ‘Best Social Media Campaign for A Channel’ and ‘Best Content for Digital’. Additional fresh categories this year included ‘Set Design (Physical or Digital)’ and an upgrade to the pre-existing special category, ‘Best Promo Not in Hindi Or English’.
Speaking about the success of the event, Hong Kong and Philippines Country Head, India Rajika Mittra said, “We work in this creative universe of entertainment marketing and are part of an inspiring, global community in which competitors encourage other members to raise the bar just as colleagues would. It is important to celebrate the amazing work being done at a time where the sheer volume of great content and increased choices requires the support of great, strategic marketing.”
A crowd of over 200 engaged delegates, speakers, innovators, TV and marketing professionals, jury members and sponsors came together on 28th and 29th May to celebrate Promax India Awards 2019, with the theme ‘The New Wave’. The successful event was held at ISDI Parsons on the 28th and Taj Santacruz on 29th May.
The event kick-started with boot camp sessions on day 1 with dynamic disruptors Dot Lung and Richard Hollman, who enthralled the Indian creative audience with their expertise. Master class sessions on day 2 began with equal exuberance. The speaker list comprised of the renowned creative director Rob Middleton, action director Lawrence Ribeiro, the innovative Ivor Crotty, and entrepreneur & storyteller Holley Murchison.
There was also a power-packed OTT session moderated by Rajiv Bakshi and paneled by marketing heads of the biggest OTT players in the country, including Vijay Subramaniam from Amazon Prime India, Ali Hussein from Eros International, Aparna Acharekar from Zee5 India, Zubin Dubash from Shemaroo Entertainment and Gautam Talwar who represented MX Player.
The discussions were followed by the much- awaited Promax India Awards, that honoured and rewarded this year’s biggest creative teams in the TV biz. The awards brimmed with powerful emotions and memorable moments from the winners. The host for the awards, VJ Zerxes Wadia ensured to keep the audiences captivated with his charismatic personality. He was also joined by the delightful VJ Ayesha, who hosted the masterclasses during the day.