Viacom18 to telecast Nickelodeon Kids’ Choice Awards 2018 across six channels on 6 Jan
MUMBAI: Viacom18 will telecast the Nickelodeon Kids’ Choice Awards 2018 across six channels on 6 January at 6.30 pm. The awards broadcast on Nickelodeon, Colors, Rishtey, Colors Bangla, Colors Marathi, and Colors Gujarati, in addition to over the top (OTT) platform Voot.
Sonic and Nick HD+ will also telecast the award show later in the month. The awards recognise and celebrate entertainment across film, television, mobile gaming among others.
To engage with kids across the country, a marketing campaign has been framed which includes high decibel promos on the franchise, print, high visibility outdoor campaign across key cities viz Mumbai, Delhi, Pune and Ahmedabad, mall activations in Mumbai, Delhi and van activations in approximately 30 cities across Maharashtra & Gujarat.
Over and above this, there has been a digital storm by populating the content of various and varied influencers and 25 bloggers grooving to the #KCA anthem. This has been populated across Nickelodeon social media pages on Facebook, Twitter & Instagram to reach out. In addition to this – Twitter trends with live tweets and updates, the UGC on the #KCAShake, #BehindTheScreen access to our users. Not only this, but the KCA fever has also gripped Bollywood and even the celebrities shook a leg on the #KCAShake.
The broadcaster said that the Nickelodeon Kids Choice Awards 2018 is the only award show in India that celebrates kids and their choices. The latest edition of the star-studded awards actors like Varun Dhawan, Deepika Padukone, Alia Bhatt walks the Orange Carpet. Kartik Aaryan who has emerged as a phenomenon amongst kids and adults alike also charmed the audience as the host and performer, while Bhat, Dhawan and Sonakshi Sinha gave performances.
Bhatt took a trip down memory lane and relived her school days along with the Nicktoons Shiva, Motu Patlu and others. Sinha performed to a Punjabi medley peppered with dhols and nagadas. Dhawan made an entry on a plane.
The Nickelodeon Orange Blimp this year was bestowed upon actors like Varun Dhawan and Alia Bhatt for Favourite Movie Actor (Male) and Favorite Movie Actor (Female) respectively. Tiger Zinda Hai won in the Favourite Film category. Ishaan Khatter won a special award and Swag Se Swagat that had the nation dance to its tunes was voted as the Favourite Bollywood Movie Song by kids. Motu and Shin Chan won the Favorite Indian toon Character and Favorite Show of the year award respectively.
The night also saw epic slime mania, as a part of Nickelodeon’s coveted tradition, where Kartik Aaryan and Varun Dhawan drenched Bhatt and Sinha in the Nickelodeon’s signature Green Slime.