Viacom18 revises a-la-carte price of Colors, Colors Kannada to Rs 12
MUMBAI: After Star India and ZEEL, Viacom18 has revised the a-la-carte price for its flagship Hindi GEC Colors and Kannada GEC Colors Kannada at Rs 12/month each. The two channels were earlier priced at Rs 19/month each.
In line with this special festive price, Viacom18 is launching a consumer awareness campaign ‘Har Din Diwali’ encouraging viewers to now subscribe to these channels at its new price point.
Earlier, leading entertainment broadcaster ZEEL had slashed the MRP of its six leading general entertainment channels to mark its 27th anniversary. As part of the Festive Bonanza Offer, the a-la-carte price of Zee TV, Zee Marathi, Zee Bangla, Zee Telugu, Zee Kannada and Zee Sarthak has been reduced to Rs. 12 per month from the present Rs. 19.
Similarly, Star India had launched ‘Tyohar ka Upahar’, a promotional offer for its 16 a-la-carte channels including its popular channels namely Star Plus, Maa TV, Star Jalsha, Vijay, Asianet, and Hungama TV. The festive offer prices will be available with immediate effect.
The broadcaster had reduced the MRP of Star Plus, Maa TV, Star Jalsha, Asianet, Vijay TV, and Asianet Movies to Rs 12. Star Sports 1 Marathi and Star Sports 2’s MRP has been dropped to Rs 8 and Rs 5 respectively. Hungama TV, National Geographic, Star Sports 3, Vijay Super, National Geographic Tamil, and National Geographic Telugu will now be priced at Rs 1. Nat Geo Wild and Star Sports First will now come at an MRP of Rs 0.1.
Commenting on the initiative, Viacom18 Group CEO & MD Sudhanshu Vats said, “As a broadcast network, our aim is to make our channels more accessible and affordable to all viewers across the country. While we are launching a slew of exciting shows on our channels, this festive offer – ‘Har Din Diwali’ will further empower our consumers to access their favourite shows at a more affordable price point.”
In addition to the celebratory pricing, the festive season will also witness the channels showcasing marquee properties such as Bigg Boss 13, Bigg Boss Kannada, Chhoti Sardarni, Shakti, Khatron Ke Khiladi, AgniSakshi, Lakshmi Baramma, Mangala Gowri Maduve, amongst others.
Viacom18 had introduced a pioneering awareness-building campaign during the implementation of New Tariff Order, titled ‘Ek Me Hai More Yahaan’ that advocated the comprehensive value for money that the ‘Colors Wala Value Plus Pack’ provided to its viewers.
The campaign had also successfully highlighted the clear concerns of the consumers over the rising costs of entertainment channel packages across genres by defining the strategy of the network wherein all the bouquets across Hindi, English and Regional entertainment were packaged in a manner to help the viewers keep their monthly budgets in check.