Viaan Industries partners with Zee TV for second season of live game show ‘Lagao Boli’

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MUMBAI: Raj Kundra-promoted Viaan Industries has partnered with Zee TV to air a unique live, interactive game show called ‘Lagao Boli’. The format is an exclusive IP of Viaan Industries and will start airing from 18th August on Zee TV at 6 pm.

‘Lagao Boli’ is a new concept where TV viewers can bid LIVE for a brand new car or other products from the comfort of their home via the Lagao Boli app or website www.lagaoboli.com. The person who places the lowest unique bid will see their picture, name, and location LIVE on the TV channel.

The bidding rules are such that the lowest unique bid with two decimal places wins the product. The game show will be hosted by Paritosh Tripathi and his crew who entertain the audience with spontaneous wit and humor. As part of the show, Paritosh also interviews celebrities every week.

The germination of the show’s concept came from an insight that TV viewers sitting back at home often identify themselves with game show participants and feel an impulse to participate in a thrilling experience of competing for a prize that offers spot gratification. Lagao Boli gives this opportunity to everyone with a phone to be a part of a televised live game show.

Viaan Industries has not only developed the show but also the technology that runs the show’s auction platform. Every episode will have three products to bid for and 25 bids will be given free to all those who sign up to participate. Beyond the free bids, viewers can buy extra bid credits from the app or website. All bids start at just 0.01 paisa.

Commenting on the development, Viaan Industries CMD Raj Kundra said, “Viaan Industries is excited to present to television audiences the second season to India’s first live game show to be aired from 18th August 2019 on India’s leading entertainment channel Zee TV. In this live game show format, the audience has an opportunity to take home a brand new car every week. Lagao Boli is a 24/7 app bidding platform where people can bid and buy brand new products at up to 90% off their retail prices. Our partnerships with leading media and entertainment companies – both domestic and global, gives us the necessary momentum to continue our efforts towards establishing a strong presence in the gaming, licensing& animation space in the years to come.”


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