‘Veere Di Wedding’ to have a digital-first premiere on ZEE5
MUMBAI: After the digital first premieres of movies such as Padman and Parmanu, ZEE5 is now all set to premiere ‘Veere Di Wedding’ first on digital on 1 August. The film, which had hit the theatres in June, will now be available exclusively for ZEE5 subscribers.
ZEE5 India business head Manish Aggarwal said, “Theatre Ke Baad, Pehli Baar’ is a property we created with Padman and are committed to reaching incremental audiences by giving them blockbuster releases on ZEE5 straight after the theatre release and before the movie airs on broadcast channels. Padman, Parmanu and now Veere Di Wedding – the past two months have been exciting for us and the offering has been widely appreciated by our subscribers too.”
He further added, “Premiering a movie such as Veere Di Wedding, one that celebrates friendship, just ahead of Friendship Day is very special. With this, we are taking another step towards building a robust portfolio of content – original as well as syndicated.”
Commenting on the premiere, Veere Di Wedding producer Ekta Kapoor said, “When we decided to make Veere Di Wedding, we knew it was going to be nothing like anything else. These are girls who don’t conform to stereotypes and in fact go on to shatter glass ceilings, with pure entertainment. The unprecedented box office numbers skyrocketed Veere Di wedding into another space and I am excited about the big digital premiere on ZEE5.”
Veere Di Wedding revolves around four childhood friends Kalindi (Kareena Kapoor), Avni (Sonam Kapoor), Meera (Shikha Talsania) & Sakshi (Swara Bhaskar) and their unbreakable bond of friendship. Things start to change when the pack of four meets after 10 years. Exploring the themes of sexuality and sisterhood, the movie went on to create quite a stir among movie-goers, initiating conversations across platforms.
ZEE5 has a wide repertoire of visual content including movies as well as web series under multiple genres such as comedy, drama, thrillers, horror, biopics and so on. It The platform will launch 20 originals in 2018 and will have 90+ shows by the end of March 2019.
Its content library comprises of over 3500 films, 500+ TV shows, 4000+ music videos, 35+ theatre plays and 90+ LIVE TV Channels across 12 languages.