‘Uri: The Surgical Strike’ premiere on Zee Cinema garners 6.1 mn impressions

MUMBAI: The world TV premiere of ‘Uri: The Surgical Strike’ on Zee Cinema has emerged as the most watched programme in Hindi movie genre and has garnered 6.1 million impressions in urban + rural HSM.

The movie had 4.1 million and 2 million impressions in urban and rural HSM respectively.

Zee Cinema has retained its top position followed by Sony Max in U+R HSM. Star Gold and B4U Movies have exchanged positions.

Zee Cinema replaced Sony Max at the number 1 position while the latter dropped to the second spot. The other three positions remained unchanged.

There was no change in the pecking order in rural HSM.

Hindi movie channel Zee Cinema had premiered war drama ‘Uri: The Surgical Strike’ on 5th May at 12 noon. The movie is based on the Indian army’s covert operation following the roguish terrorist attacks at Uri Army Base camp in Kashmir.

The movie features an ensemble cast comprising of Yami Gautam, Paresh Rawal, Kirti Kulhari in crucial roles. Mohit Raina making his big screen debut plays the role of Major Karan Kashyap and leading them all is Major Vihaan Singh Shergill played by none other than Vicky Kaushal.

‘Uri – The Surgical Strike’ is based on the 2016 Indian Army’s surgical strikes on Pakistan Administered Kashmir as retaliation for the Uri attack. Directed by debutant Aditya Dhar, the movie is a harrowing adventure behind the headlines that is at once a riveting procedural and, at the same time, a bracing political statement on the war based on terror.

On 18th September 2016, four heavily armed militants attacked Indian security forces near the town of Uri in Jammu and Kashmir. Film URI chronicles the events of the surgical strike. The fictional story based on this true event recounts the fatal operation which was carried out in 2016.

The movie is divided into five chapters that lead to the finale of surgical strike. Major Vihaan Singh Shergill (Vicky Kaushal), a brave and determined officer, is grappling with personal tragedy. Govind (Paresh Rawal), an Indian intelligence & law enforcement officer, appoints Vihaan for the highly secretive operation of the surgical strike that’s planned under the guidance of the Prime Minister of India (Rajit Kapur). It’s up to Vihaan and his special team force to accomplish this daredevil mission.

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