Twitter recorded 396 mn Tweets for #LokSabhaElections2019
MUMBAI: Over the last several months, candidates and citizens made Twitter the destination for breaking news and real-time public discussions about the #LokSabhaElections2019.
The volume of conversation around #LokSabhaElections2019 including Tweets from candidates, political parties, citizens and the news media ensured that from 1 January 2019 till 23 May 2019, Twitter saw more than 396 million Tweets on the platform, a 600% growth from 2014.
3.2 million Tweets were observed on Counting Day itself, with 1/3rd of the Tweets being recorded between 3 and 4 pm, at the same hour that Prime Minister Modi Tweeted.
The world’s largest and longest democratic election spanned six weeks and culminated in Counting Day when India determined its Prime Minister, Narendra Modi (@NarendraModi), through the election of 534 Members of Parliament across 29 states 7 union territories. The news broke on Twitter through a historic Tweet that received hundreds of thousands of Replies, Retweets and Likes in the span of a few minutes, making it the most Retweeted Tweet of the election.
Emphasising the importance of engaging in public dialogue on the platform, Rahul Gandhi (@RahulGandhi) conceded the election through this live stream from @INCIndia.
Despite being an election for the Indian Prime Minister, the impact of #LokSabhaElections2019 was felt across the world. Conversations unfolded across the globe, with world leaders, celebrities and Indian diaspora engaging in dialogue about the new government.
Throughout the campaign period, politicians and political parties used Twitter to communicate with Indian citizens in the country and across the world, while citizens took to the platform to address their queries directly to contesting leaders.
@NarendraModi emerged as the most mentioned figure during the entire course of #LokSabhaElections2019, and @BJP4India handle along with the handles of their National Democratic Alliance members took 53% of the mentions on Twitter.
The @INCIndia handle along with handles of other members of the United Progressive Alliance received 37% of the mentions. Here are the leaders who were most mentioned on the platform during this election period.
As in any town square, Indians were interested in a variety of different topics of conversation and took to the service to discuss the issues that mattered most to them through Hashtags, Replies, and Retweets.
During the course of the six weeks of the election from 11th April till 19th May, national security emerged as the most talked about election-related topic on Twitter, followed by religion, jobs and employment, agriculture, and finally demonetisation.
With the Bharatiya Janata Party (BJP) and its lead campaigner Prime Minister Narendra Modi receiving a landslide victory in the #LokSabhaElections2019, celebrities and leaders took to the platform to share their congratulatory messages.