Twitter inks 30+ premium video content deals

MUMBAI: Micro-blogging site Twitter has signed 30+ new collaborations and renewals with companies like NBCUniversal, Viacom, Buzzfeed, Vice Media were announced across entertainment, news, sports, gaming and beyond, nearly doubling the number of deals presented in 2017.

The social networking platform unveiled the expanded slate of new live and original video programming at the Digital Content NewFronts. Twitter said that the content slate presented advertisers with opportunities to connect with content tied to relevant and engaging cultural moments.

In line with surging video viewership, presentation outlined opportunities with partners including NBCUniversal, ESPN, and Will Packer Productions. Twitter also introduces new turnkey content solutions with Creator Originals and Live Brand Studio

“Twitter is the only place where the conversation is tied to video and the biggest live moments, giving brands the unique ability to connect with leaned in consumers who are shaping culture. That’s our superpower,” said Twitter Global VP of Revenue and Content Partnerships Matthew Derella

Twitter, which announced that daily video views have nearly doubled in the past year, added new content to the robust offering of live and on-demand original programming, games, and events. Programs dedicated to topics like women’s empowerment and communities like Black Twitter were introduced to complement the rich conversation about these movements on the platform.

“We’re not guessing, we’re listening. People tell us what they want to see with the conversations they share on Twitter. In the past year, we’ve really expanded our efforts with the best publishers and content creators in the world to bring a slate of programming that reflects those diverse content interests,” said Twitter’s Global Head of Content Partnerships Kay Madati.


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