TVF partners with DSP Mutual Fund to launch original series ‘Cubicles’
MUMBAI: The Viral Fever (TVF) has partnered with DSP Mutual Fund to launch TVF Originals ‘Cubicles’. The partnership is part of DSP Mutual Fund’s continuing endeavor to make mutual funds and investment concepts easy to understand, while presenting them in an entertaining, contemporary and fresh manner.
Set in a modern-day context, Cubicles is a fresh take on the life of millennials who are ready to dive into the corporate world and their experiences of the many firsts during this journey. The 5-episode series will release weekly on TVFPlay and TVF’s YouTube Channel starting 10th December.
Cubicles is centered around the life of Piyush, a fresh entrant into the corporate world. The show depicts his work life and moments including his very first salary, working weekends, failures and successes that are a part of anyone’s corporate journey. Simultaneously, the series seamlessly integrates fundamental concepts on investing and mutual funds through the story. Created by Amit Golani and Directed by Chaitanya Kumbhakonum the series stars Abhishek Chauhan, Nidhi Bisht, Arnav Bhasin, Shivankit Singh Parihar, Badri Chavan among others.
DSP Investment Managers Head- Consumer Marketing Abhik Sanyal said, ‘Investing seems fun and easy when you get the results in your favour- after all, who doesn’t want to get rich! But without having at least a basic idea of the fundamental principles of good investing, one would be dependent simply on luck to do well and will not have a sense of control over their decision-making. When we spoke with the team at TVF, Cubicles emerged as a great fit for us to showcase investor educational concepts in a relatable, entertaining and slice-of-life manner. Just a reflection of the lives of regular, 9-5 salaried, working professionals: no extra drama, no extra tragedy, no extra chaos- just real life, the way it is. ‘Cubicles’ is our first foray into a web-series partnership and fits in perfectly with DSP Mutual Fund’s communication credo of making finance fun. We hope this contemporary, new-age way of engaging with millennials excites them while helping them understand some good investing principles too.’
TVF Originals head and Chief Content Officer Sameer Saxena said, “On being one of India’s foremost storyteller in the digital domain, at TVF, we have always used creativity and our reach for stories that our audiences can garner value from. Cubicles in association with DSP Mutual Fund, once again has given the opportunity to connect with millennials and educate them about the need and importance of early investing as well as about mutual funds as a concept. Having understood the perceptions associated with mutual funds in general amongst millennials, through a story telling format, Cubicles sheds light on good investing principles such as investing early & regularly for the long term, diversifying appropriately, the importance of remaining rational, how to get good investment advice etc. Being one of India’s leading mutual funds, it was only apt that TVF partners with DSP Mutual Fund for this series. We are certain that millennials will not only enjoy the series but will also benefit from it.”