&TV partners Balaji Telefilms to launch weekend fiction property ‘Daayan’
MUMBAI: Hindi GEC &TV has partnered Balaji Telefilms to launch a weekend fiction property ‘Daayan’. new horror-mystery is slated to go on air from 15th December every Saturday and Sunday at 9 pm.
‘Daayan’ is a mystifying narrative of a young Jhanvi Morya (Tinaa Dattaa), a well-educated and family-oriented girl hailing from Ujjain. It maps her race against time as she stumbles upon a dangerous ploy of the evil force, as many unusual and mysterious happenings repeatedly occur in her hometown.
With a threat to her life, it’s her journey of unmasking the identity of the ‘Daayan’ who is one of her close ones. Accompanying her in this mission will be Jhanvi’s childhood friend and love interest, the wealthy and chivalrous Akarsh Sharma (Mohit Malhotra). The show also brings together a powerful ensemble cast with names like Amit Thakur, Aakash Talwar, Rishita Nag, Kanika Shivpuri, Prabhat Bhattacharya, and Priya Bhatija.
Commenting on the new offering, &TV business head Vishnu Shankar said, “At &TV we aim to cater to the evolving content palette of our viewers, which is why creating unexplored genres is an immensely exciting proposition for us. We were the first to combine supernatural and romance with Laal Ishq, which has created a niche of its own in the cluttered GEC category. This has encouraged us to now interweave horror and mystery in our new show Daayan. Placed at the primetime weekend slot of 9.00 pm, the audiences are in for thrilling weekends, starting 15th December. The show is a riveting narrative of a young girl Jhanvi Morya’s journey to unveil the identity of the evil Daayan. We are extremely delighted to join hands with Ekta Kapoor and Balaji Telefilms for this project and wholeheartedly welcome the team to the &TV family.”
Talking about her show, Balaji Telefilms Joint MD Ekta Kapoor said, “The team and I are very kicked to present Daayan and have worked really hard designing the show over the past few months. We are happy to see it come to life so beautifully with &TV. Taking viewers through the protagonist, Jhanvi’s journey of unraveling the mystery of the Daayan, the show promises horror, drama, thrill, romance, mystery, an all-in-all great entertainer. With a fantastic team of artists on board, we are sure to create intrigue with the layered plot that will keep the viewers guessing. I have enjoyed creating content in the horror space and I’m glad that audiences have responded well to it. This time too, I’m positive that we have a winner on our hands. With the blessings of God, now the show belongs to the audiences.”