TV + OOH impressions decline to 15 bn in week 35

MUMBAI: Total TV + OOH impressions have declined to 15 billion in week 35 compared to 15.1 billion in the previous week. Total TV impressions have fallen to 14.8 billion from 14.9 billion.

In the top 10 channels across genres table, Sony Entertainment Television (SET) has moved to the fifth position pushing Zee TV down to the sixth spot. The rest of the positions remained unchanged.

Top 10 Hindi GECs in urban + rural HSM

SET and Zee TV swapped positions while the rest of the table remained unchanged.

Top 5 shows in U+R HSM

Sony Sab’s ‘Taarak Mehta Ka Ooltah Chashmah’ has replaced Star Plus’ ‘Yeh Rishtey Hai Pyaar Ke’ at the fifth position.

Top 10 Hindi GECs in urban HSM

&TV and Big Magic have jumped to the eighth and ninth position respectively while Star Utsav has dropped to the tenth spot.

Top 5 shows in urban HSM

Sony Sab’s ‘Taarak Mehta Ka Ooltah Chashmah’ has jumped to the third position. SET’s ‘The Kapil Sharma Show’ and ‘Kaun Banega Crorepati’ also entered the table.

Top 10 Hindi GECs in rural HSM

SET and Colors exchanged positions while the rest of the table remained unchanged.

Top 5 shows in rural HSM

Dangal’s ‘Mahima Shanidevi Ki’ has returned as the most-watched show pushing Zee TV’s ‘Kumkum Bhagya’ and ‘Kundali Bhagya’ to the second and third positions respectively. Zee TV’s ‘Tujhse Hai Raabta’ was replaced by Dangal’s ‘Dwarkadheesh Bhagwaan Sri Krishna’ in the table.

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