&TV adapts Marathi blockbuster ‘Sairat’ into a TV show

MUMBAI: &TV is all set to present a new romantic social drama titled ‘Jaat Na Poocho Prem Ki’ which is the television adaptation of the Marathi blockbuster film ‘Sairat’. The show will premiere on 18th June every Monday to Friday at 8 pm.

Jointly produced by Shaika Telefilms and Cockcrow Entertainment, the show narrates a riveting love saga deeply embedded in a strongly rooted caste system. ‘Jaat Na Poocho Prem Ki’ brings forth a fresh pairing between popular television artist Kinshuk Vaidya and debutant Pranali Rathod. Essaying yet again a powerful negative role will be veteran actor Sai Ballal.

Unfolding against the rural backdrop of Eastern Uttar Pradesh, ‘Jaat Na Poocho Prem Ki’ is a tale of forbidden love. It traces the journey of a young couple Badal and Suman belonging to different castes who fight for their love against the oppressive caste system prevalent in their society and family. Pursuing the hopes and struggles of these two lovers, the romantic drama attempts to gently highlight the harsh realities of casteism that continue to oppress lovers and people even today.

Commenting on bringing an adaptation of the popular film on the small screen, &TV business head Vishnu Shankar said, “The caste system is arguably the biggest bane of the Indian society, having divided our country for centuries. While there are changes to ensure caste discrimination is mitigated, the issue is still very much alive. Entertainment enjoys the power to present different perspectives and persuade mindsets. Which is why it is our endeavour and hope that by raising a conversation on this socio-cultural issue, we as a society move closer to a place where caste divide and discrimination do not exist. Sairat was an exceptional masterpiece of Indian cinema that endeavoured to stir conversation on this matter and we are proud to be the first ones to adapt this story on television as Jaat Na Poocho Prem Ki.”

Talking about taking inspiration from the films and creating an adaptation, Cockcrow Entertainment Producers Rajesh Ram, and Shaika Telefilms Producer Pradeep Kumar said, “Sairat portrayed the harsh reality of caste with beauty and utmost realism which turned out to be an eye opener for many. We wanted that same message to reach out to the most interior parts of India, breaking the silence that has been maintained on this reality until now. Going forward with the similar bold thought, we decided to treat this love story a little differently. Adapting the story on television gives us a chance to add various layers to the characters which cannot be done in a three-hour film. Just like Sairat, we hope this show creates a difference in the mindset of society.”

Talking about making her debut on the small screen, Pranali Rathod said, “I couldn’t have asked for a better start to my television journey than Jaat Na Poocho Prem Ki. I am so grateful to &TV and the producers for the same. My character Suman is a young, adventurous and modern girl who has grown up in luxury but believes in staying grounded with all the traditional values imbibed in her. She happens to fall in love with a boy who belongs to a different caste than the one she comes from. Inspite of facing high family resistance, her love stays true and she is not afraid of the consequences they might face. They don’t want to run away from the truth but want to fight to change the mindset of those around them.”

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