Turner Sports, Intel ink multi-year partnership to bring VR to NBA fans

MUMBAI: Turner Sports has inked multi-year partnership with Intel to bring Virtual Reality (VR) to NBA fans. Intel will be the exclusive provider of VR content for marquee matchups for the NBA on TNT in the US using Intel True VR technology.

Intel will be an authorised global provider of virtual reality and 360-degree volumetric video with Intel freeDTM technology for official NBA broadcast partners around the world.

Starting with the 2018 NBA All-Star Game, Intel will enable fans to experience the action from many unique locations in the arena with the forthcoming NBA on TNT VR app.

“Intel is working with leagues and sports organizations all over the world to develop and deliver the most cutting-edge immersive media experiences that will make sports more engaging for the next generation of fans. This unique partnership with the NBA will enable us to work with official league broadcasters, including Turner Sports, to take their broadcasts to an unprecedented level and create new ways to immerse viewers in the game,” said Intel Sports VP, GM James Carwana.

Using Intel True VR technology, viewers of the NBA on TNT games can be transported courtside to sit knee-to-knee with celebrities or up in the stands for a bird’s-eye view. Leveraging the company’s powerful computing technology and proprietary approach to virtual reality, Intel is able to create a lifelike virtual reality experience that allows users to choose multiple camera angles. Intel can also integrate 360-degree volumetric video into the virtual reality experience using Intel freeD technology.

“Turner Sports and Turner Ignite Sports have been at the forefront of delivering thrilling new experiences to fans. This unprecedented partnership, with Turner Sports as the first NBA broadcast partner to offer the latest Intel VR technology, does just that. We look forward to bringing this partnership to life through our broadcasts, as well as telling the story behind the power of Intel’s True VR technology in other unique, unexpected ways,” said Turner Sports executive VP property marketing and corporate partnerships Will Funk.

Every virtual reality game experience will be available through the forthcoming NBA on TNT VR app on Samsung GearVR and Google Daydream headsets for download via the Oculus and Google Play stores.

“This is an exciting time to be a basketball fan, and we are thrilled to be working with Intel and Turner Sports to make virtual reality and 360-degree content from the NBA on TNT games available. We are committed to bringing the most innovative and immersive experiences possible for our fans,” said NBA VP global media distribution Jeff Marsilio.

Working with the Intel, the NBA will also make a 360-degree volumetric video available to global league broadcast partners, which collectively deliver games in 215 countries. In the future, Intel plans to integrate Intel freeD technology into the virtual reality experience to enable fans to freeze a moment of game action and view it from the player’s point of view as if they were on the court. The technology can also be incorporated into game broadcasts allowing commentators to pause key moments in the game and view the action in 3D from any angle.

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