TRA Research lists down India’s most trusted brands in M&E space

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MUMBAI: Direct to home (DTH) operator Tata Sky and multi system operator (MSO) DEN Networks have come out as the most trusted DTH and cable brands in the country, according to TRA Research’s The Brand Trust Report, India Study 2019.

DEN Networks is the only cable network to feature in the report. Apart from Tata Sky, Dish TV, Videocon d2h, and Airtel Digital TV are the top 4 most trusted DTH brands in that order.

In video streaming category, Voot is the only brand present while YouTube is the most trusted video sharing brand.

In the cinema display category, Inox followed by PVR are the most trusted brands.

 

In the media – TV super category, Aaj Tak stands steadfast as India’s undisputed trusted news channel and leader for three years in a row. After being glued at its third position for the last three years, ABP News makes a gradual rise at 2nd rank in 2019. It is followed by India TV, NDTV India and Zee News in that order.

The decrease in the number of Hindi GEC’s listed in BTR 2019 depicts a decline in viewer interest in recent times. And in this trust race, Star Plus finally emerges at the top spot in 2019 dethroning Zee TV’s leadership for four years which comes at the second position. Colors retains its 3rd position for the third year in a row. When one talks about channel cluster though Sony comes out on top.

Disney is on top in the kids genre.

The top English news channels are India Today and Republic TV.

Discovery is the most trusted factual entertainment brand while BBC is the most trusted international news channel.

MTV is the most trusted music channel while Zee Classic is the most trusted Hindi movie channel.

In the media print super category, The Times Of India comes out on top followed by Hindustan Times, Hindustan, The Hindu and Loksatta. In the English Financial category, The Economic Times has emerged as the most trusted brand while Femina is the only English magazine that made it to the list.

The Times of India is the Most Trusted English Newspaper eight out of nine editions. Though with a huge 58% gap, Hindustan Times retains its second position followed by The Hindu and DNA at 3rd and 4th ranks respectively. Hitvada, English daily newspaper of Central India, comes as a new entrant in BTR 2019. Hindustan and Loksatta are the leaders in Hindi and Marathi categories. Daily Thanthi is on the top in Tamil category.

In the social networking (Internet) category Facebook exhibits strong consistency by securing the first slot for seven years in a row followed by LinkedIn, which enters the list after a gap of two years. Instagram owned by Facebook maintains a steady graph and occupies the third rank. Twitter, grabs the fourth position with a drop in rank from 2nd to 4th in BTR 2019.

From across media, Aaj Tak takes the top spot as India’s Most Read/Viewed/Listened Media from the respondents of TRA’s Brand Trust Report 2019. Aaj Tak’s Information Quotient is quite balanced, and at par with its reach. Times of India, India’s leading newspaper, is the 2nd Most Read/Viewed/Listened Media, and has an Information Quotient that is substantially higher than Aaj Tak.

Zee News is the 3rd Most Read/Viewed/Listened Media, but almost 5% behind the second-ranked and also shows a close correlation between its reach and Information Quotient. Following next is The Hindu on 4th slot demonstrating a similar pattern with regard to its Information Quotient.

On the other hand, Hindustan Times, as the 5th Most Read/ Viewed/Listened Media has outdone itself by having a much higher Information Quotient as compared to the predecessors. NDTV, at 6th position, too shows a much higher Information Quotient like the previous ranked.

A stark contrast is the next ranked, ABP News, which emerges as 7th Most Read/Viewed/ Listened Media, but shows a much lesser Information Quotient than any other media in the list. TV9, at 8th rank, has a higher Information Quotient as compared to its readership. Navbharat Times Reach Quotient surpasses its Information Quotient, which is a trend also shown by India TV, ranked 10th.

Ranked 11th among all media, and first among FM channels is 93.5 FM with a balanced Information Quotient. India Today is at 12th and Telegraph 13th Most Read/Viewed/Listened Media also having a balanced Information Quotient. Lokmat grabs the 14th rank and shares a substantially higher Information Quotient as compared to the previous four. Rest six media platforms (Midday, ABP Majha, Star News, Eenadu, Aandbazaar Patrika and ABP Ananda) on 15th, 16th, 17th, 18th, 19th and 20th slot respectively demonstrate a balanced pattern in their Information Quotients as well.

The top 10 most trusted Indian brands are Dell, Jeep, LIC, Amazon, Apple iPhone, Samsung, LG, Aviva Life Insurance, Maruti Suzuki and State Bank Of India.


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