‘Total Dhamaal’ premiere propels Star Gold to no. 1 position in week 20
MUMBAI: The television premiere of ‘Total Dhamaal’ has propelled Star Gold to number 1 position in urban + rural HSM in week 20 of BARC India ratings. ‘Total Dhamaal’ premiere garnered 1.67 crore impressions in U+R HSM.
Star Gold has pushed Zee Cinema to the third position while &pictures replaced Enterr10 at the fifth position. Star Gold has also entered the top 10 channels list across genre.
The channel had premiered the movie on 12th May at 12:30 pm. The ensemble film had raked in Rs 150 crore at India box office.
The movie is the Indra Kumar’s third installment of the super hit, Dhamaal franchise is a laugh riot packaged with adventure, action, comedy and a pinch of romance. The film marks the reunion of the most iconic Bollywood couple, Anil Kapoor and Madhuri Dixit Nene after 17 long years.
Star Gold has become the top channel in urban HSM as well by pushing Zee Cinema to the third spot.
In urban HSM, ‘Total Dhamaal’ premiere notched 1.15 crore impressions.
In rural HSM, Sony Max jumped to the third spot while Star Gold moved to the fourth position. Zee Cinema slipped to the fifth position.
The movie premiere notched 52 lakh impressions in rural HSM.