Top 10 brands garnered 919.27 mn views on YouTube in 2017: Vidooly

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MUMBAI: The top 10 brands have pulled in 919.27 million views across their top ad campaigns on YouTube, according to Vidooly’s “Digital video advertisers landscape India” report.

Samsung topped the roster garnering 374.61milllion views whereas Lakme took the second spot with 95.59 million views across its top ad campaigns, followed by ICICI Bank with 78.85 million. The list also includes Dove, Hero, Xiaomi, Myntra, Ford, Oppo and Johnsons Baby.

The report stated that State Bank of India is the only top public sector enterprise advertiser in the list with 36.03 million views across its top ad campaigns on Youtube. Whereas, American Food Giant Kelloggs is the top food advertiser in India with 37.46 million views across top campaigns followed by Nestle’s Maggi with 30.76 million views. India’s top 3 personal care brands on the list are Lakme, Dove, and TRESemme.

Vidooly tracks data from over 500 million videos uploaded globally on YouTube. In order to prepare the report, Vidooly tracked anonymous viewership habits of 400 million plus viewers between the ages of 18 – 65 on Youtube in 2017. Vidooly also tracked the top 40 most viewed and advertised brands in India across the categories of FMCG, Telecom, Consumer technology, Banking, Auto and more.

The report was launched at India’s largest video convention, Vdonxt Asia by Vidooly and Siddharth Banerjee, EVP Marketing at Vodafone India.

Vidooly CEO and co-founder Subrat Kar said “Digital video has now become a key marketing channel for advertisers and brands. Earlier traditional and legacy brands used to easily overpower smaller brands with their marketing spends. However, with digital video, we have noticed that even smaller brands can outpace larger brands if the content is engaging. We foresee that in the next 3 years, digital video spending globally will overtake television ad spending as more and more people resort to cord cutting and switch to online video platforms.”

Most Viewed Advertisers in India on Youtube in 2017

Brand: Viewership across Top  Campaigns (in millions)

Samsung: 374.61
Lakme: 95.59
ICICI Bank: 78.85
Dove: 65.71
Hero: 58.44
Xiaomi: 55.41
Myntra: 52.47
Ford : 47.24
OPPO: 47.03
Johnson’s Baby: 44.46

Top technology advertisers in India

Brand: Viewership across Top Campaigns (in millions)

Samsung: 374.61
Xiaomi: 55.41
Oppo: 47.03
LG: 41.37
Oneplus: 39.30
Lenovo: 31.23
Motorola: 19.62

Top E-commerce advertisers in India

Brand: Viewership across Top Campaigns(in millions)

Myntra: 52.47
Amazon: 32.91
Paytm: 23.64
AJIO: 21.22


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