TLC celebrates 15th-anniversary in India with brand refresh, new shows
MUMBAI: Discovery India’s lifestyle channel TLC has kick-started celebrations of its 15th anniversary in style by launching a programming line-up across genres such as Baking, Fashion, Food & Travel, Wedding and home and renovation-based programming.
The channel has also refreshed its brand identity and adopted a new fun, vibrant and bold packaging and the aim is to engage deeper with passionate communities who are aspiring to indulge in exotic experiences from fascinating cultures, spectacular locations and the latest in global lifestyle.
The newly launched anniversary campaign from TLC celebrates 15 years of limitless desires and the undeniable bond the channel has created with audiences in India.
Discovery director content, factual, lifestyle entertainment Sai Abishek said, “At TLC, we love to indulge our audience in exotic experiences from fascinating cultures, food, spectacular locations and the latest in global lifestyle. The 15th anniversary offers us a fascinating opportunity to capture every facet of global lifestyle with the best of programming across genres for our discerning audiences.”
The programming line-up on TLC is:
|Genre||Name of the show|
|Best of Baking||Cake Boss and Buddy Vs Duff|
|Best of Food & Travel||Master Chef Canada, Food Paradise, Jamie’s Quick & Easy Food, Diners, Drive-ins and Dives and Bizarre foods|
|Best of Weddings||Say Yes to the dress, Bride by Design|
|Best of Fashion||Project Runway, American Beauty Star|
|Best of Homes||Restaurant Impossible, Property Brothers, Mediterranean life & Extreme Homes|