TIMES NOW smashes primetime viewership during elections newscast
MUMBAI: TIMES NOW, India’s leading English news channel and country’s election news headquarters dominated the elections season with a staggering market share of 33% during the primetime band. (BARC, NCCS 22-50 AB, All India 1Mn+, Wk19-22’19 (Mon-Fri, 19:00-23:00)
Stamping its unwavering leadership in the English news category, TIMES NOW brought to its viewers a holistic election news viewing experience with the right blend of breakthrough technology & content innovation coupled with in-depth analysis through VMR Poll survey and an extensive on ground election news reportage. The channel led stories from Bastar to Bangalore and from Kashmir to Kerala capturing the mood of the electorate and showcased a new age look at election evaluation. Augmenting the elections news viewing experience like never before on Indian Television, TIMES NOW featured several unique properties that helped viewers decode the election results which includes a realistic virtual reportage of election results recreating Lok Sabha. This along with a stellar panel of Political Analysts and Psephologists who analysed every move of the elections made TIMES NOW the one stop destination for election news. Continuing this streak during the week of new government formation, TIMES NOW was the first channel to call the portfolio of the Union Council of Ministers correctly followed by a comprehensive analysis of Government’s priorities as Narendra Modi sworn in for a second term.
Commenting on this, Rahul Shivshankar, Chief Editor, TIMES NOW said, “The Lok Sabha election 2019 was one of the highly charged parliamentary elections in the country in the recent years. Committed to our core values of speed, accuracy, and objectivity, TIMES NOW hewed an inclusive election news reportage packed with cutting edge technology, content, insightful analytics and data. Our Primetime leadership this election season is a clear indication that we have the audience’s unwavering trust and engagement with the channel”.
Keeping viewers ahead with the fastest updates on the counting day, TIMES NOW with 700+ screens across Mumbai and Delhi key locations including metros, railways, airports, etc. LIVE broadcasted and shared updates on election results. Steering a first-time ever experiential advertising, the channel appointed announcers at Mumbai Metro to share LIVE updates of election results through their public-address system. Outside the Mumbai metro stations, Lookwalkers wearing Times NOW billboard screens also lead the outreach, thereby providing an unparalleled experience to the viewers.