Times Group, Dainik Bhaskar partner to launch initiative against fake news
MUMBAI: Print media companies The Times of India Group and Dainik Bhaskar Group have joined hands to launch an initiative titled ‘Kaun Banega, Kaun Banayega’. Through a series of films, the two companies want to highlight the fake news malaise and educate readers on the importance of reading the newspaper.
Commenting on the initiative, BCCL President – Revenue Sivakumar Sundaram said, “Fake news is a modern-day malaise brought on by social media. It ranges from the silly to grave ‘forwards’ having repercussions that affect the social, economic and cultural fabric of nations. As gatekeepers of the truth and as a leading newspaper company, The Times of India takes on the responsibility of educating people on the need to follow real news and not forwards. This is being done in an engaging and humorous manner through a series of films titled, Kaun Banega, Kaun Banayega. We are happy to partner with the Dainik Bhaskar Group to jointly drive this initiative.”
Newspapers have historically been considered the most credible source of news. Multiple studies across time have revealed that consumers consider what appears in print to be the truth. Even in today’s digital age, sensible people wait for the newspaper the next morning to verify the news they get on forwards. This is because newspaper brands follow a stringent process of verifying news and sources before it gets printed. A large team of journalists work endlessly to deliver authentic news to the best of their ability.
Commenting on the joint initiative on spreading awareness on fake news, Dainik Bhaskar Group Promoter – Director Girish Agarwal said, “Sharing a common responsibility, two of the largest media houses in the country have decided to come together to spread awareness on the menace of fake news. We will continue to work together on this issue and others of citizen and national importance.”