Times Bridge-backed film streaming service Mubi launches in India
MUMBAI: Times Bridge backed curated film streaming service Mubi has launched in India for an introductory pricing of Rs. 199 for three months. The service comprises of two channels, Mubi India and Mubi World, which host a variety of curated arthouse and movies.
Available to stream and download on the web, mobile devices, Smart TVs and streaming sticks, Mubi includes curated film channels Mubi India, which is fully dedicated to Indian cinema, and Mubi World, which shows acclaimed international films, from award-winners to emerging new directors. It has inked partnerships with distributors in India FilmKaravan, National Film Development Corporation of India (NFDC), PVR Pictures, Shemaroo, and Ultra.
Cinema offerings include exclusives, cult movies, shorts, and world-class features. MUBI offers a collection of hand-picked films, introducing a new film every day, with the selection being guided by local culture and cinema.
Mubi India will bring local cinema to Mubi every day, with upcoming titles including Kamal Swaroop’s film ‘Om Dar-B-Dar’, starring Anita Kanwar and Aditya Lakhia, Kanu Behl’s ‘Binnu Ka Sapna’, which premiered at Clermont-Ferrand International Short Film Festival this year and the critically acclaimed, ghost film, ‘Duvidha’ from Indian art-house master Mani Kaul.
Mubi World will be curated to introduce one new film from around the world each day. Titles playing include Asif Kapadia’s biopic ‘Amy’, Steve McQueen’s Oscar-winning ‘12 Years A Slave’, and ‘A Bigger Splash’ from Luca Guadagnino, starring Tilda Swinton.
Mubi is available on the web on www.mubi.com, iOS and Android mobile devices, Amazon Fire TV, PlayStation, Smart TVs including Hisense, LG, Sony and Samsung, as well as other TV models.
Mubi founder, CEO Efe Cakarel said, “We want more people to watch great cinema. That’s why Mubi exists. I can’t wait to see people enjoying the incredible line-up of films we have, and I’m delighted that we can now spotlight local filmmakers and cinema through Mubi India every single day.”
Oscar-winning film producer Guneet Monga, who joined Mubi as a content advisor in September, said, “Mubi’s human approach to curation is refreshingly simple and each day it is guaranteed that you will be able to watch a beautiful, interesting film. I’m thrilled we have launched a dedicated channel for Indian cinema as it means that film lovers can now watch amazing films like ‘Salaam Bombay’ and ‘Andaz Apna Apna’, alongside globally renowned gems like ‘Moonlight’.”
Earlier, Times Bridge, the global investment unit of media conglomerate The Times Group, had made a strategic investment in film streaming service Mubi. Times Bridge will support Mubi as it expands into one of the world’s fastest-growing internet and movie markets. After the US and UK, India already represents the third-largest country in terms of traffic and registered users on Mubi.