The Viral Fever launches second chapters of ‘Flames’, ‘Fathers’ on MX Player

MUMBAI: Digital content creator The Viral Fever (TVF) along with the OTT platform MX Player has launched the second chapters of two web series ‘Flames’ and ‘Fathers’.

The partnership between the two platforms allows the shows from TVF, penetrate a larger audience base with MX Player’s 75 million daily active users. While the second season of ‘Flames’ went live on 18 October, the second volume of ‘Fathers’ will stream on 25 October with both shows being available on TVFPlay and MX Player.

Directed by Apoorv Singh Karki, the second season of ‘Flames’ is based on an innocent young college romance that sees Rajat and Ishita’s relationship evolve as they experience the many firsts in their relationship. ‘Fathers Vol.2’, directed by Prem Mistry, on the other hand, is a laugh out loud show about 3 middle-aged fathers who want to live the GenZ life while trying to make sense of the idiocrasies associated with the younger lot.

The Viral Fever president, COO Karan Chaudhary said, “The phenomenal success we witnessed with the season one of ‘Flames’ and ‘Fathers’ validates our vision of creating clutter-breaking relatable content for our audience. Partnering with the leading OTT platform like MX Player fuels our ambition of recruiting newer audiences while, of course, keeping our loyal consumers glued to our content through TVFPlay. It is heartening to see our shows being readily consumed by more and more viewers which motivates us to continuously create more meaningful content.”

MX Player head acquisitions Mansi Shrivastav said, ‘While building our content library, our vision is to bring to the fore great stories that are designed to entertain audiences across any time of the day & for any mood & preference. Keeping this in mind our MX Exclusives are carefully handpicked & curated. More so, having TVF as a partner has helped us broaden our consumer profile and reach out to a younger TG.”

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