The India Today Group Emerges As a Clear Leader for Polls Viewership
MUMBAI: The India Today Group, known for its gold-standard of journalism has dominated the viewership charts yet again. During the Maharashtra and Haryana State Assembly Elections, 2019, Aaj Tak and India Today TV were the undisputed choice by the viewers for election coverage. The data released by BARC is evident in how the viewers continue to prefer the India Today Group when it comes to 360-degree election coverage.
The India Today Group’s Axis My India exit poll, accurately predicted the outcome of the State Assembly Elections in Maharashtra and Haryana, while most other media outlets faltered. On-the-ground reporting, accurate exit polls prediction and the use of state-of-the-art tools for election coverage on a large scale led the group to the No.1 position.
On the counting day, Aaj Tak’s share was 19% of all 14 Hindi news channels, placing it on the topmost rung of the ladder when it comes to viewership. India’s most-watched Hindi news channel, Aaj Tak, was 27 million gross impressions ahead of ABP News that held the No.2 position. During the hours when the votes were being counted, Aaj Tak’s viewership surpassed that of other TV channels like Sony TV, Zee TV and Colors. (Source: BARC, TG- 15+, Market – HSM, Time Band – 8:00 to 18:00 hrs). In the 15+ M AB TG, Aaj Tak was the No.1 TV Channel in HSM Market (Source: BARC, Market – HSM, Time Band – 8:00 to 18:00 hrs)
*Source: BARC, 15+, HSM, G Imp’000
*Source: BARC, TG: 15+ NCCS ALL, Mkt: HSM, Period: 24th Oct’19, TB:0800-2400Hrs, Market share% based on 14 Hindi News Channels.
India Today TV was also on the No.1 position in the English news genre, surpassing channels like Times Now, Republic TV, NDTV 24×7 among others. On the polling day and the counting day combined, it recorded the highest number of gross impressions in all the megacities of India.
|India Today Television||109|
|CNN News 18||25|
*Source: BARC, Market: Megacities, TG: Males 22+AB, Dates: 21st Oct’19 & 24th Oct’19, Gross imp’000s.
India Today TV increased its viewership by 149.6 % compare to the previous week
|Channel||WK42’19||WK43’19||Growth Compare to last week|
|India Today Television||87||218||149.6%|
*Source: BARC, 22+ M AB, Period as per below table, Gimp’000)
It may be recalled that during the General Elections in May 2019, the picture was not very different. Aaj Tak and the India Today TV ruled the poll viewership, with 13 crore viewers tuning into Aaj Tak on the counting day alone (Universe, All India, Counting Day) and being the most watched channel across genres. India Today TV had not only beaten the other English news channels but also recorded a viewership that was higher than other English infotainment and entertainment channels (NCCS A, Megacities, Counting Day).