The Festival of Bharat partners AIR, Radio Mirchi
MUMBAI: The Festival of Bharat, a one-stop experiential window into the best of India, has partnered with India’s national radio broadcaster, All India Radio, and Hindi music radio station, Radio Mirchi to promote the largest privately funded and government-backed cultural event of the country.
India’s two biggest radio stations, from both public and private sectors respectively, have come together in a rare instance of multiple major radio partners for one event, to cover this much-anticipated festival.
The festival has also tied-up with India’s premium chain of cinemas, INOX, who will play promotional videos of the festival at all their screens throughout the country, to further target the large numbers of HNI visitors expected to visit the festival.
The Festival of Bharat will showcase an array of exciting events ranging from a daytime lit fest with debates and talks, an evening music fest with beautiful Indian music from stars and legends alike, a morning yoga retreat by The Art of Living, a carefully curated multi-state flea market and exhibition, a spectacular outdoor fashion show, a ‘desi’ after-party, and an unmissable organic food festival.
Speakers at the 5-day mega festival include Subramanian Swamy, Padma Vibushan Acharya David Frawley, Major Gaurav Arya of Republic TV fame, Suhel Seth, Ira Trivedi, Karolina Goswami, Nupur Sharma, and Vivek Agnihotri among others.
Commenting on the association, The Festival of Bharat founder Cory Bixler said, “I am pleased that India’s finest media platforms continue to join hands with The Festival of Bharat, and see their central role in celebrating the culture and traditions of India. Associating with these firms and other big brands is only natural and to be expected, as we all desire the same outcomes – a revival, exemplification, and promotion of the best of India.”
Supported by The Ministry of Tourism, Government of India, state governments, The Indian Debating Union, and The Art of Living, The Festival of Bharat has been painstakingly curated as a 21st-century tribute to the majesty and depth of India’s unique history and culture. The event is slated to attract tens of thousands of upwardly mobile visitors from 4-8 April at IGNCA, right next to Rajpath in the heart of New Delhi.