The Better India raises Series A funding led by Elevar Equity

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MUMBAI: Online content platform The Better India has raised Series A round of funding led by Elevar Equity with participation from TPG Rise (The Rise Fund).

With this investment, The Better India aims to launch a curated marketplace that will benefit MSMEs, SHGs, and NGOs who make great products but lack access to consumer markets.

The Better India was founded by Dhimant Parekh & Anuradha Kedia, husband-wife duo and graduates from the Indian School of Business. The Better India is today a platform that throws the spotlight on changemakers, solutions, and innovations across the entire country. Their next foray involves leveraging their community to help generate economic activity for small enterprises.

Speaking on this, Dhimant Parekh said, “We are thrilled that Elevar Equity & TPG Rise decided to partner with us on this journey. Combining Elevar’s understanding of the MSME ecosystem in India and The Better India’s community of progressive, conscious citizens will help create a unique platform for small enterprises!”.

“There are millions of small enterprises who make great products but do not get regular or predictable income and growth. We aim to solve for them,” Dhimant added.

Speaking about the partnership with The Better India, Sandeep Farias from Elevar Equity said, “Elevar invested in The Better India because of the founding team’s demonstrated commitment to aggressively grow their content business – by helping their 50MN (and growing) readers engage with a variety of MSMEs, SHGs, and NGOs  across the country.”

“The Better India will continue to expand its English, Hindi & Malayalam storytelling platforms. We will also launch in more regional languages to reach more people. However, more importantly, through our marketplace, we will enable our community to make a tangible difference in the world around them- all through the simple act of shopping,” said Anuradha Kedia.


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