Tech Mahindra, InMobi to offer mobile video ad solution to telcos, M&E cos

MUMBAI: IT major Tech Mahindra has collaborated with mobile marketing company InMobi to offer the industry’s first video advertising solution for mobile for advertisers like telecom providers and media and entertainment companies.

The two companies stated that the solution will transform mobile video advertising by enabling them to develop and distribute innovative and engaging video advertisements on mobile.

The new solution is an addition to the capitalise component of Tech Mahindra’s VU platform (Video Unlimited) that caters to 4Cs of content: Create, Curate, Circulate and Capitalise. Through this partnership, organisations will be able to take the video advertisements created at scale with Tech Mahindra and, through InMobi, distribute them to targeted audiences through leading global mobile applications.

Tech Mahindra President, Communications, Media & Entertainment Business Manish Vyas said, “As a part of our TechMNxt charter, Tech Mahindra is committed to leverage next generation technologies and solutions to disrupt and enable digital transformation, and to build and deliver cutting-edge technology solutions. Our partnership with InMobi helps us in delivering connected experience to our telecom and media customers through the first of its kind adtech platform.”

With industry-leading attribution, data analysis and programmatic expertise, InMobi is helping brands drive real connections through in-app environments and video. Through this partnership, Tech Mahindra customers will gain access to exclusive supply through InMobi Exchange, InMobi’s in-house programmatic mobile ad exchange, as well as additional supply sources through InMobi’s Demand-Side Platform, InMobi DSP. InMobi’s commitment to transparency and verifiable measurement through trusted third parties will be available by default to all Tech Mahindra customers working with InMobi.

InMobi Marketing Cloud Co-Founder, InMobi Group and CEO Abhay Singhal said, “We are excited to help the world’s biggest media and entertainment companies find and reach the right audiences through mobile with Tech Mahindra. InMobi’s unique data insights, precise audience segments and expertise in both programmatic and in-app environments will prove to be immensely valuable for Tech Mahindra’s customers looking to drive real connections with their consumers through mobile video advertising. Our commitment to full transparency and leading partnerships with third-party measurement and verification companies will help Tech Mahindra’s clients have the trust and vision needed to make in-app advertising work well on their terms.”

As part of the TechMNxt charter, Tech Mahindra is focused on building an ecosystem that supports collaboration in the real sense. As a step in this direction, Tech Mahindra has collaborated with some of the finest businesses, working with academia, drawing from the millennial workforce and jointly creating cutting-edge technology solutions with partners.

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