TCL Electronics inks content partnership with Eros Now

MUMBAI: TCL Electronics has joined hands with over the top (OTT) platform Eros Now to offer the latter’s content library comprising Bollywood movies, premium original shows, and music videos on the TCL content platform.

With more than 12,000 digital titles across multiple genres, categories, and languages on the platform, the Eros Now partnership further expands the depth of high-quality content choices seamlessly available to TCL customers across India. The association also enables TCL customers to enjoy an extra month of free Eros Now premium subscription, on top of the 14-day free trial period.

Speaking on the partnership, TCL Electronics General Manager of FFalcon Technology Hongwei Li said, “At TCL, we want to enable an immersive, end-to-end entertainment experience for our customers across India. Partnering with a leading domain player like Eros Now, with an extensive array of high-quality content offerings, is aimed at furthering that vision. The HD-ready content on the Eros Now platform will perfectly complement the state-of-the-art audio/visual technology integrated into our range of innovative offerings and will add greater value to the ownership and entertainment experience of TCL customers in India.”

Eros Digital CEO Rishika Lulla Singh added, “Traditional broadcast TV is witnessing a tsunami of change. While it will continue to lead, digital will overtake to redefine the way modern-day viewers consume content. India has been an early adopter of the mobile screen and now, with rapidly-increasing access to the internet, we will definitely see users demand OTT content on their television screens. The advent of smart TVs has only accelerated this growth. SVOD enhances the user experience on a larger screen, making it a unique opportunity for OTT platforms to innovate within the home entertainment ecosystem. I am really happy with our partnership with TCL, as it will catapult Eros Now’s reach and penetration by tapping the massive consumer base of TCL TV.”

Designed to deliver the most immersive audio-visual experience to its customers, TCL’s range of innovative home entertainment offerings come integrated with several state-of-the-art capabilities such as a Google-certified Android system, Harman Kardon speakers, and MEMC. They also come equipped with innovative micro-dimming technology to provide a more dynamic and diverse colour gamut for more vibrant contrast. Moreover, with advanced features such as voice search, Netflix, and Chromecast built-in, TCL TVs ensure that users have seamless access to an engaging, non-stop, and best-in-class home entertainment experience.

The latest development reaffirms TCL’s strong India-first approach and underlines its commitment to delivering novel entertainment experiences and innovative, cutting-edge technology affordable to the country’s vast and growing customer base. Apart from Eros Now, TCL has collaborated with leading global and regional content providers such as ZEE5, Voot, Hotstar, Hungama, Jio Cinema, Alt Balaji, YuppTV, Netflix and Amazon prime video.