Tata Sky woos new customers with ‘No Compromise’ campaign featuring Gajraj Rao
MUMBAI: Direct to home (DTH) operator Tata Sky has launched its latest campaign ‘No Compromise’ to explain why it is necessary to choose Tata Sky to fit an individual’s budget and content needs. Featuring Gajraj Rao, the campaign highlights the core message of ‘No Compromise’ on entertainment needs via tailor-made Packs and Instant Pack Modifications available on Tata Sky.
Gajraj Rao clearly the show-stealer of 2018 will star in three Tata Sky ad films helping the customers understand why there is no reason or ‘Rishtedaari’ (relation) that should make one compromise between their content of choice and budget. The campaign urges customers to make that all important and long impending move to Tata Sky. At a time when change is inevitable and mostly seems painful, Tata Sky assures that its high-end technology will provide answers to all the consumers needs.
Through this campaign, Tata Sky addresses the change brought about by the current pricing regime and offers assurances of never letting any customer compromise between either content or budget.
The ad campaign delights with Gajraj Rao playing the adamant husband & son-in-law unwilling to change with time, leading to unhappy family members. A smile is rest assured, as you relate to these day-to-day scenarios from our lives.
With an aim to connect with the viewers and address all relevant concerns, the campaign is a 360-degree campaign which includes outdoor, digital and TVCs. To further build awareness and connect with people across the country, Tata Sky has created the advertisement in 8 different languages which includes Hindi, Marathi, Bengali, Odia, Kannada, Telugu, Malayalam and Tamil.
Tata Sky Chief Communications Officer Anurag Kumar said, “Tata Sky remains committed to providing subscribers with quality entertainment using easy and simple steps. The ‘No Compromise’ campaign captures the pain that TV viewers across the country are facing today for something as critical as their daily dose of content viewing. Tata Sky is here to resolve the same. With Gajraj Rao’s immense popularity and Ogilvy & Mather’s creativity put to test we are glad we could deliver a campaign that addresses this pain in a humorous yet relatable manner.”
Speaking on the new campaign, Ogilvy & Mather Chief Creative Officer Sukesh Nayak said, “A compromise in relationships is inevitable. This campaign humorously depicts the compromise one must make in relationships. Luckily for majority of customers out there, who are un-related parties, they can just switch to Tata Sky and watch their entertainment with #NoSamjhauta.”