Tata Sky woos cable TV customers in South through new ad campaign with Nayanthara

MUMBAI: Direct to home (DTH) operator Tata Sky has launched a campaign asking cable TV customers in South India to make the switch to the DTH platform to enjoy enhanced TV viewing experience.

The campaign targeted at Tamil Nadu, Andhra Pradesh, Telangana, and Karnataka features actor Nayanthara. The Maximum Entertainment Campaign highlights the importance of moving from analogue cable to digitised entertainment.

Shot as a series of five ad films, the campaign primarily draws attention to the benefits that Tata Sky offers in the form of pay for what you watch, highest regional HD channels, on the screen of your choice along with a 24X7 customer helpline facility in dedicated southern languages.

The DTH platform also launched an ad campaign featuring Amitabh Bachchan to woo customers in Odisha, West Bengal and tier II & III markets of Maharashtra.

In the ad campaign ‘#HarSceneKaMazaaLo’, Bachchan adorns the role of a ‘Bengali Critic’ giving his point of view on iconic film dialogues and superstars in a series of 9 ad films.

The objective of the ad campaign is to showcase how an individual enjoys the offerings of Tata Sky to the fullest, highlighting the abundance of entertainment across platforms.

Speaking to Televisionpost.com Tata Sky Chief Communications Officer Malay Dikshit said, “The campaign is focussing on Orissa, West Bengal and tier II & III markets of Maharashtra with the Bachchan’s ad films. Whereas in the south of India, states of Tamil Nadu, Andhra Pradesh, Telangana, and Karnataka are being targeted through Nayanthara’s ad films.”

Talking about the DTH operator’s offerings, Dikshit said Tata Sky offers the largest bouquet of channels with 81 Movie Channels and a total of over 600 channels and services to consumers.

It also provides a collection of maximum HD and regional channels with 49 Telugu, 24 Kannada and 58 Tamil channels in the south.

“We have introduced multiple packages that could suit the needs of families offering endless entertainment for all audiences. For instance, two registered devices can simultaneously watch content at no extra charges with the Tata Sky Mobile App,” he stated.

Tata Sky, he further stated, will become the first brand in India to use the Augmented Reality (AR) filters in the campaigns.

With the ad films featuring superstars Amitabh Bachchan and Nayanthara, Tata Sky will have their shoot costumes as AR filters, where participants can make videos with these AR costumes and submit videos & pictures to become applicable to win exciting prizes along with the costumes of the celebrities.

“The idea is to engage the consumers on an interactive platform and introduce them to the never-ending entertainment and an advanced viewing experience offered by Tata Sky,” Dikshit noted.

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