Tata Sky partners Zee Theatre to launch ad-free service
MUMBAI: Content distribution platform Tata Sky has partnered Zee Theatre to launch a 24-hour ad-free service that brings to its subscribers acclaimed plays and performances from the finest theatre groups on television.
Powered by Zee Theatre, Tata Sky Theatre has launched over 100+ plays from across genres – Musicals, period drama, social satire, romantic comedy, crime drama, etc. in a cinematic format to the comfort of your home.
The service primarily offers Plays in Hindi and English language. Complimenting the envious line-up of plays will be exclusive content relating to Backstage – behind the scenes, Theatre Talks – interviews with cast and crew, etc.
Tata Sky chief commercial officer Pallavi Puri said, “Tata Sky aims to bring unique and engaging content to our subscribers. Tata Sky Theatre brings rich & imaginative theatre to life on TV screens, which fits in very well with our legacy of innovative special service offerings. In association with a valuable partner Zee Theatre, Tata Sky Theatre will bring to your screens hand-picked plays & performances starring the finest theatre artists.”
Renowned theatre artists such as Sonali Kulkarni, Amitosh Nagpal, Milind Pathak, Rajeshwari Sachdev, Reema Lagoo, Vikram Gokhale, Govind Namdev and many more will be seen enacting these televised plays. Some of the celebrated plays that you can catch on Tata Sky Theatre would be Vaastav, Wrong Turn, Doll’s House, Agnipankh, White Lily & Night Rider, Scavenger’s Daughter and many more. Tata Sky Theatre’s content library has something in it for everyone.
ZEEL chief creative officer – special projects Shailja Kejriwal said, “Theatre has been the heart of India’s rich cultural heritage for decades now and has played an integral role in shaping our social identity. Committed to delivering extraordinary entertainment experiences, we aspire to revive, restore and spread this rich cultural heritage by bringing the best of Indian theatre for audiences to experience. With Tata Sky Theatre, we bring the purest form of entertainment by offering a variety of plays across genres, each being socially relevant to today’s evolved viewers.”