Tata Sky partners with Dominiche Productions to launch service for senior citizens
MUMBAI: India’s leading content distribution platform Tata Sky has launched a brand-new service, ‘Tata Sky Seniors’ in association with Dominiche Productions, a unique mix of infotainment and entertainment that is specially curated for senior citizens.
Amol Palekar and Zarina Wahab, both veteran actors from the ’70s have been roped in as the face of the service. With the objective to engage and empower, Tata Sky Seniors will familiarize senior citizens with the use of technology, encouraging them to cultivate new interests, provide details on health and wellness, and guide them on financial planning and senior citizen rights.
Expert guidance for the health and wellness of senior citizens, inspiring stories of other senior citizens and daily predictions are some of the key segments of this service. Additionally, there are specially designed segments comprising a chat show, music, and movies along with personal stories of known celebrities having led a fulfilling life post-retirement.
Speaking on the occasion, Tata Sky chief commercial officer Pallavi Puri said, “In this heavily digitised and fast-paced world, the senior members of our families may feel at a loss to cope up. There is a need to provide them information suitable to their life stage in a friendly way. With the launch of Tata Sky Seniors, we wish to address this gap by offering engaging and unique content on Digital Education, Health & Fitness, Financial Planning, and Relationship Management. We firmly believe that our senior subscribers will wholeheartedly welcome this service.”
Dominiche Productions Director Adarsh Gupta said, “The senior citizen category in India is fast growing with very little dedicated content catering to it. Thus, with the aim of being the market leader in scalable genres of the future, we have tied up with leading DTH platform Tata Sky to offer compelling content to enhance the quality of life of the senior citizens.”
Tata Sky Seniors is now available to all subscribers on 505 (SD) at a minimal cost of Rs. 2/per day. The service is also available on the Tata Sky Mobile App under Live TV and Exclusives at no extra cost. Subscribers can know about new shows and experts of the week by sending ‘Seniors’ on WhatsApp to 18002086633.