Tata Sky partners with Colors Kannada to launch ad-free movie service
MUMBAI: Tata Sky, India’s leading content distribution platform, has partnered with Colors Kannada to launch ad-free movie service Tata Sky Kannada Cinema. The service is now available to all subscribers on #1602 (SD)apart from Tata Sky Mobile App.
The service priced at Rs 45 per month has been launched with a ready line-up of 150+ films showcasing the biggest blockbusters and leading actors of Sandalwood. The service also offers a world television premiere every month. Some of the upcoming movie premieres include Kirik Party, K.G.F., Bell Bottom, Hottegagi genu battegagi, Ayogya and many more.
Commenting on the launch, Tata Sky Chief Communications Officer Anurag Kumar said, “Kannada film industry has seen a continued growth in viewership owing to high quality movie releases in recent years. With the launch of Tata Sky Kannada Cinema in partnership with Colors Kannada, we aim to deliver the best curated content to Sandalwood lovers across the country, enabling a great regional cinema experience.”
Viacom18 Business Head- Kannada Entertainment Cluster Parameshwar Gundkal said, “With a contribution of 13% of the total Kannada television viewership, Movies is an important genre in entertainment in Karnataka. We are witnessing a sharp growth in regional film consumption across screens. With this partnership, we aim at giving viewers more of what they want via a well-curated line-up of uninterrupted blockbuster movies across genres, that will keep the Kannada movie buffs glued to their television screens.”
Tata Sky Kannada Cinema offers 150+ movies across action, drama, romance, comedy and thriller including both new blockbuster movies and classics such as – KGF, Kirik Party, Ayoga, Karva, Zoom, Chandu, Vaali, Yeradu Nakshatragalu, Habba, Yudda Kanda etc featuring the biggest stars of the Kannada film industry including Sudeep Kichcha, Yash, Rakshit Shetty, Ganesh, Ninasam Sathish, Rishab Shetty, Rishi, Ravichandran, Vishnuvardhan, Ambarish, Rajkumar among others.
Commenting on the launch, Kannada Cinema’s leading celebrity and Face of the Service, Puneeth Rajkumar, said, “We’re witnessing the renaissance of Kannada Cinema through original storylines celebrating the rich Kannada culture. It makes me proud to see this phase in the industry that’s encouraging young talent and creativity. To have a platform like Tata Sky Kannada Cinema at this time that curates all new and old films and takes it to Kannada speaking audience across the country is an added boost for the film industry.”
Tata Sky Kannada Cinema strengthens the bouquet of regional cinema services for Tata Sky by offering unlimited and high-quality entertainment, catering to the growing popularity and demand for regional movie content. As a part of this endeavour, the regional bouquet already includes 7 services – Tata Sky Gujarati Cinema, Tata Sky Telugu Cinema, Tata Sky Tamil Cinema, Tata Sky Bhojpuri Sanima, Tata Sky Bangla Cinema, Tata Sky Punjab De Rang and Tata Sky Marathi Cinema.