Tata Sky launches Tamil, Telugu movie services
MUMBAI: Direct to home (DTH) operator Tata Sky has launched value-added services (VAS) Tata Sky Telugu Cinema and Tata Sky Tamil Cinema priced Rs 45 per month.
The two services will showcase the biggest blockbusters with premieres before television. The content library ranges from the latest blockbuster movie Premieres, before their screening on television, to Classic movies – with movie options for all age groups.
The south market, with the highest TV viewership across the country along with a large appetite for movies in the regional language, provides Tata Sky an opportunity to offer high-quality regional movies on the medium of choice.
On the launch of services, Tata Sky chief content officer Arun Unni said, “Telugu and Tamil film industries today have a fan following that transcends the state boundaries and captures the interest of viewers across the country. To cater to the ever-increasing demand for regional cinema, Tata Sky has partnered with Star Maa for Telugu films and Star Vijay for Tamil films to offer the best of content in an ad-free format to all movie lovers.”
Tata Sky’s bouquet of regional cinema services now includes Tata Sky Telugu, Tata Sky Tamil, Tata Sky Bangla, Tata Sky Punjab De Rang, Tata Sky Marathi, and Tata Sky Kids Cinema.