Tata Sky launches ad-funded interactive health service
MUMBAI: India’s leading content distribution platform Tata Sky has launched an interactive service Tata Sky Family Health in partnership Famhealt. The ad-funded service will be offered free of cost to all Tata Sky subscribers.
The service will be an amalgamation of the much sought-after medical information on various health-related issues from renowned doctors and people and caregivers sharing their experiences on having successfully overcome their challenges.
With one of the lowest doctor-patient ratio in the continent, our already overstretched medical fraternity cannot individually cater to all the questions that remain unanswered. It is also known that medical treatments are more effective when combined with lifestyle modification. Family involvement is crucial in bringing about this change.
Tata Sky chief commercial officer Pallavi Puri said, “Tata Sky Family Health bridges the gap of addressing the concerns, fears, anxieties, and doubts that “family health guardians” have related to their family’s health. The content on this service is created & curated by a team of healthcare experts and doctors in the field of pregnancy, diabetes, cancer, autism, heart ailments to name a few and is all put together in the most relatable manner by our partners FamHealth.”
said, “We are very proud to partner with an innovative company like Tata Sky, who understands the importance of emotional support in healthcare. Beyond medicine lies a world of healthcare and lifestyle management at home, and we have put together a wide spectrum of content that ranges from everyday health to more serious conditions. The medical fraternity has contributed in our effort wholeheartedly and from their heart. We salute them.”
The will inform, inspire and empower the family health guardian with content that will be relatable through enacted scenarios, expert talks, Q&As and much more. Be it shows like ‘Nurse Nisha’ giving tips on First Aid, ‘Baby Care and Patient Care’, or ‘Kilkaari’, a series on pregnancy; Mr. Diabetes, a perspective from the condition itself.
Tata Sky Family Health will offer a gamut of medical information. It will include updates on identifying symptoms that helps decide when to rush for the right kind of medical attention along with insights on healthcare. The content will also help viewers understand medical terms and educate them on how to read medical reports.