Tata Sky appoints Anurag Kumar as chief communications officer

MUMBAI: Direct to home (DTH) platform Tata Sky has appointed Anurag Kumar as its chief communications officer. In his new role, Anurag will lead Marketing and Communications initiatives for Tata Sky for its products and services across all its platforms.

As a part of this portfolio, Anurag will be responsible for developing and monitoring traditional and new age marketing and communication strategies across Tata Sky platforms.

Tata Sky chief communications officer Anurag Kumar said, “India’s media & entertainment sector offers unrivalled growth opportunities. As an industry leader, Tata Sky is on a journey to connect millions of people across India to the best content on offer. As a new member of this journey, I am excited to be able to leverage the art and science of marketing to talk to our current and future customers in a relevant, distinctive and meaningful way.”

Prior to Tata Sky, Anurag was Global Brand Vice President with Unilever in London. At Unilever he led brand strategy, innovation and communications globally for Unilever’s Laundry business for brands such as Surf, Radiant & Skip. Anurag has 20+ years’ experience in both India and overseas.