Tata Nexon partners with Disney India for Star Wars: The Last Jedi
MUMBAI: Tata Motors has announced a brand association of Tata Nexon with Disney India ahead of the theatrical release of its much awaited Star Wars: The Last Jedi.
Through this association, Tata Motors has strategized to aggressively increase awareness of the Nexon in the country by joining forces with the Star Wars franchise. This exclusive tie-up promises to offer a unique adventure to fans of cars and Star Wars.
Customers will experience the best of both worlds at every level in this innovative campaign. Under this association, the two brands will collaborate across various platforms, from test drives to showrooms to the Nexon Skills Arena. It is said to offer an immersive and engaging experience that Star Wars fans would love and relate to the technologically-advanced Tata Nexon. Exciting Star Wars merchandise will also be available at the Nexon Skill Arenas.
Tata Motors PVBU Marketing Head Vivek Srivatsa said, “We are very excited to associate the Tata Nexon with the Star Wars brand which is a huge franchise globally. Nexon has been one of the most talked about recently, just like the ‘The Last Jedi’ has been for the movie buffs. Fueling the force within you, the Tata Nexon takes driving to LEVEL NEX which has resulted in a culmination of a radical shift in thinking about our products. Nexon promises to deliver an experience beyond the next level which will change the norms of what you can expect out of a car just like the Star Wars movies. We are sure that this association will definitely prove to be a real treat for fans of both the brands.”
With its epic galactical adventures and space battles, Star Wars has been fueling the imagination of millions with path-breaking innovation in storytelling. The feature loaded Nexon with its LEVEL NEX Design, Performance, Technology and Comfort has fueled a similar level of excitement among auto enthusiasts.
The Nexon has empowered the customers with exciting new technology features to experience best-in-class driving on road. The Moroccan Blue and the Vermont Red colors of the Nexon – are symbolic to the light and dark side of the Force in the Star Wars galaxy. These unique colours depict a sense of empowerment and world’s best experience and driving pleasure. With tech features like the Wristband Key, Floating Navigainment Touchscreen with Voice Control and the 8-Speaker Sound System, Nexon is aiming to become a favorite amongst this target group. It also features Superior 6-speed Transmission for drivers.
The Star Wars franchise is expected to release on 15 December 2017.