Tamil movie channel Zee Thirai launches on Singapore’s Starhub
MUMBAI: Singapore pay-TV operator Starhub today announced that it is the first entertainment service provider in the world outside of India to broadcast Zee Thirai. Zee Thirai is the latest addition to the more than 40 channels solely available on StarHub Entertainment, in line with StarHub’s #HelloChange brand promise to give customers the best experience and value.
Available from 27th March 2020, StarHub’s Indian Entertainment Pass and Thangam Migai Pack customers will be able to watch Zee Thirai across multiple screens at no additional cost. Furthermore, with a subscription to the StarHub Entertainment Pass, customers can enjoy the unparalleled flexibility to switch between passes and enjoy over 20,000 hours of fresh content every month.
Set to be the one-stop 24-hour destination for Tamil cinema fans, Zee Thirai presents audiences with 52 blockbuster premieres across 52 weeks as well as a strong library of over 400 celebrated films across genres, such as comedy, action-thriller, comedy, horror and drama. Customers can enjoy a free preview of Zee Thirai from Friday, 27 March till 10 April 2020 on StarHub Fibre TV and StarHub Go streaming app.
A key highlight for Zee Thirai viewers is ‘Theri Fridays’. Fridays will be filled with super-hit films throughout the day, culminating in a new weekly blockbuster premiere at 9:30pm – the first in the Tamil television industry.
The four premieres happening over four Fridays next month are comedy film ‘Kalavani Maapillai’ revolving around a childhood rivalry, thriller film ‘Maraithirunthu Paarkum Marmam Enna’ on crimes that affect women and children, horror film ‘Sowkarpettai’ on murder and vengeance, and romantic drama film ‘Meimaranthaen Paaraayo’ about a royal love triangle.
Pricing and packaging
New customers can sign up for the Indian Entertainment Pass at $29.90 per month with 24-month contract. The pass includes 18 top-tiered Indian channels and StarHub Go subscription, allowing customers to watch on the go, anytime, anywhere. Existing StarHub Entertainment customers can also purchase an additional entertainment pass at $17.90 per month. Customers with three basic groups subscription can simply add on the Thangam Migai Pack for $21.90 per month, with a 12-month contract.
Other notable Zee Thirai properties include:
Naduvula Konjum break-a kanum: This movie segment gives viewers non-stop entertainment with no ad-breaks (2 pm daily).
Blockbuster Sunday: This segment features hit films that bring the charisma of Kollywood’s biggest stars to the living room (2 pm every Sunday).
Filter Kaviyam – This segment features the best of yesteryear classics of the 70s and 80s which set the precedent for progressive storytelling and distinct characterisations in Tamil cinema today (8:30 am daily).