Talentedge partners MICA to launch 1-year PG Certificate programme in M&E

MUMBAI: Ed-tech firm Talentedge has launched a new edition of one year PG Certificate programme in Media and Entertainment Management in collaboration with MICA, Ahmedabad.

Working professionals looking to enhance their knowledge of the Media & Entertainment (M&E) industry can take up this course online with Talentedge, through an immersive digital learning experience.

Talentedge said that this one-year course is useful for the mid-career media & entertainment industry professionals and enthusiasts who want to update themselves with the latest in the sector and enhance their relevance & performance.

“Acting on the need of the hour, we are glad to introduce the 1-year online course in Media & Entertainment Management with MICA on our platform. Talentedge aims to provide live & interactive digital learning to enable professionals to further enhance their skills & knowledge of the field without having to compromise on their routine work schedule,” said Talent edge chief business officer Sreedevi Sreekumar.

The course curriculum equips working professionals to gain knowledge about aspects like M&E ecosystem, cost functions, revenue functions, distribution, sales practices, media planning – buying and emerging platforms. Live & interactive online sessions will be delivered by eminent MICA faculty and industry experts.

Each topic will be taught with the help of case studies, live corporate examples, and general discussions. Enrolled students will also be provided access to the Cloud Campus through which students may access other learning aids, reference materials, and assessments, case studies, projects and assignments as appropriate.

Throughout the duration of the course, students will have the flexibility to reach out to the Professors, real-time during the class or offline via the Cloud Campus to raise questions and clear their doubts.

The Indian M&E sector is expected to grow at a much faster rate than the global average rate and cross the $40 billion mark by 2021. The ever-growing demand for skilled and specialised professionals across various job roles in the sector is driven by the influx of new media and digitisation of films and TV, as well as the launch of new channels across genres.

The industry provides employment to 3.5-4 million people as of 2017, which is likely to witness further growth in the coming years. Roughly, 40-50% of employers face difficulty in maintaining their jobs due to advancement in technology. That is where ed-tech can help working professionals reskill or up-skill themselves while at work.