Taboola plans to expand operations in India, renews deal with top publishers
MUMBAI: Taboola has unveiled its expansion plans in India. The platform will open its new offices in Cyber City, Gurugram; a new sales center in Mumbai, and actively hiring 80 employees, all to support the company’s operations in India and globally.
The platform has signed and renewed its partnership agreements with most of India’s top publishers, including Indian Express, The Hindu, Zee Media, NDTV, India Today Group, Times Now, MSN, India TV, ABP, and Dinamalar. Taboola now has a monthly reach of 12 million unique views in Delhi, 7.3 million unique views in Mumbai, and 8.7 million unique views in Bangalore.
“At Taboola, publishers come first,” said India Today Group Vice Chairperson Kalli Purie. “What I really like about Taboola is that they come in and work as partners, not suppliers or vendors. Once they were partners they were in our Newsroom working closely with us, always sharing what they are building and how we can use it. Taboola feels embedded in our Newsroom and that’s a great way to run a partnership.”
“Taboola innovates at this fierce energy with this absolute passion and enthusiasm, anything we ask for, we are never told no, it’s always let’s see how we can accomplish it, together. Over these years of working together, we find that we share many of the same values; people, always people above business and it’s hard to imagine working with anyone else,” said NDTV CEO Suparna Singh. “We are looking forward to making a lot more progress together.”
The reach and effectiveness of the Taboola platform have also driven top India brands to partner with Taboola at a time when many are actively seeking new platforms for generating awareness, leads, and purchases of their products and services. Taboola’s performance for an online education company, Talentedge, has been equal to that of Google, but with a 30% reduction in cost.
“We are excited to be opening our fourth global support center in India and tripling our workforce here having developed in the country with tremendous speed,” said Taboola CEO and founder Adam Singolda. “We are confident that expanding our teams on the ground here will foster the strong relationships we’ve built with powerful publications in India over the past two years and will continue long into the future helping drive their engagement, revenue, and audience growth while developing new partnerships with brands to help them drive awareness and traffic.”