T-Series launches a show featuring celebrity interviews on Snapchat
MUMBAI: Music label and film production house, T-Series, will bring a series of interviews with Indian celebrities to Snapchat. Launching today, ‘Bollywood with T-Series’ will bring Bollywood fans across the country an exclusive sneak peek into the lives of their favourite celebrities. Snapchatters will get up close and personal experience, as the stars spill the beans on all aspects of their lives. New episodes will be available on online platform Snapchat every week.
In November 2018, Snap announced the launch of Discover in India, tailor-made for the growing community of Indian Snapchatters. T-Series is the most recent addition that speaks to Snap’s commitment to expanding local partnerships and providing Snapchatters relevant content from brands they know, love and trust.
The first episode of ‘Bollywood with T-Series’ features an interview with John Abraham talking about everything from his childhood aspirations of becoming an architect to landing his first Bollywood role and the journey since then. He shares some more personal moments such as being inspired by his mother’s initiative, which supports children suffering from cancer. An animal lover at heart and professional by nature, the actor is set to charm his way into Snapchatters’ hearts. The line-up will next feature nation’s young heartthrob Armaan Malik.
“Since launching Discover in India last year, we have seen such a positive response from Snapchatters all over the country. T-Series has been woven into the fabric of the Indian entertainment industry for a long time, and we are thrilled to share their expert storytelling with our growing community,” said Snap head international content partnerships Rami Saad.
“It’s been really exciting to watch Snapchat gain momentum here in India. At T-Series, we love to bring our audience authentic, inspiring content and Snapchat is another medium for us to continue reaching more people. We are creating special content and we hope Snapchatters enjoy watching it as much as we did filming it!” said T-Series president media, marketing, publishing (TV), Music Acquisitions Vinod Bhanushali.