T-Series, John Abraham, Emmay Ent form JV to co-produce six films
MUMBAI: Film production houses Bhushan Kumar’s T-Series, John Abraham’s JA Entertainment and Monisha Advani, Madhu Bhojwani and Nikkhil Advani’s Emmay Entertainment have formed a joint venture (JV) to co-produce six films.
The six films are in the final stages of assembly and will go on floors between 2019-20.
John Abraham will also act in some of the movies to be co-produced by the JV. Similarly, Nikkhil Advani is also committed to directing films in this JV and will continue to helm projects as a producer. Meanwhile, other directors finalised so far include Gauravv Chawla, Samar Shaikh, Kaashvi Nair, and Ranjit Tiwari.
T-Series CMD Bhushan Kumar said, “Having worked with John, Nikkhil, and everyone at Emmay, I have a very secured partnership. Of equal if not greater value is their partnership as producers. They are valuable talent assets and we are privileged to have them in our joint venture. With the six films, T-Series intends to leverage their complementary skills in talent access & development as well as efficient production.”
John Abraham believes the coming together of this tripartite gives an enhanced and solid platform to showcase talent and technicians which is a critical way forward to expand the industry. He says, “Market forces today demand that smart alliances are formed to fulfill audience expectations. Our association thus far has been an excellent test bed from which we have all learnt a lot”.
Nikkhil Advani, speaking on behalf of Emmay, said, “We welcome this collaboration as it will enable us to push the envelope with new stories, formats. Mostly, as partners, we are committed to creating opportunities based on meritocracy and a healthy work culture.”