T-Series crosses 100 mn subscriber mark on YouTube
MUMBAI: Close on the heels of becoming the world’s largest YouTube channel, India’s biggest music label T-Series has achieved another YouTube milestone by crossing 100 million subscribers. Founded in January 2011, the T-Series YouTube Channel has 29 sub-channels and has the most viewed uploads.
T-Series CMD Bhushan Kumar, who has spearheaded the music and film company successfully, said, “A constant surge of new music as well as early adaptation and first mover advantage went in our favour. We pushed our content across offline media and social media platforms without any doubt about what we could achieve, it helped drive traffic to our channel. I am thankful to our loyal consumers who repeatedly showed immense faith in our content. Also thanks to everyone at T-Series who helped take T-Series to new heights.”
T-Series president Neeraj Kalyan, who also heads the digital division of the company, added, “This is indeed a proud moment, our teams have put in immense hard work to keep the T-Series flag flying high. Music for us has never been about excel sheets, it’s not a number on a paper. It’s a passion driven by a belief in our content. This milestone will further inspire us to conquer new frontiers by offering world-class content served through seamless distribution pipes across platforms and to create new benchmarks for ourselves.”
Besides India, the T-Series’ audience base spans the UK, USA, Europe, UAE, Pakistan, Bangladesh, ASEAN, Australia, New Zealand and many other countries.
From making music to licensing and publishing content across several media platforms, T-Series is the destination to a vast variety of content. One conglomerate that looks after music production, music acquisitions, movie production to marketing and distribution, Bhushan Kumar has put India on the global map by taking the label to greater heights with its resounding digital success.
With an exceptional run in global markets with Aashiqui 2, Hindi Medium, Tumhari Sulu, Sonu Ke Titu Ki Sweety, Raid, amongst others, T-Series has close to 18 films lined up in 2019 and several which are under production for 2020.
Bharat, De De Pyaar De, Saaho, Street Dancer, Kabir Singh, Tanhaji: The Unsung Warrior, Batla House, Marjaavaan, amongst others, T-Series has collaborated with some of the biggest names in the industry to deliver new, interesting and varied content. Achieving the milestone of 100 million subscribers on YouTube is just the beginning of a new journey.