Syska LED partners with Zee Marathi, Star Vijay’s comedy shows

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MUMBAI: LED lighting solutions provider Syska LED has partnered with Zee Marathi and Star Vijay’s comedy entertainment shows ‘Chala Hawa Yeu Dya’ and ‘Kalakka Povathu Yaaru’. Through the partnership with these popular shows, Syska aims to deepen its relationship with its customer base.

As a part of this gratification, one lucky member from the show’s audience will be rewarded by Syska LED every week, through the installation of LED lights at their home thereby giving them a unique opportunity to experience Syska’s products.

‘Chala Hawa Yeu Dya’, which airs every Monday and Tuesday from 9.30 to 10.30 pm. The show features celebrity guests from the Marathi and Hindi film industry and is one of the most-watched entertainment programs on Zee Marathi. The show has been applauded for providing a much-needed promotional platform for regional language Marathi films and theatre.

On the show ‘Kalakka Povathu Yaaru’, Syska will be giving away similar gratification through LED and Mobile Accessories products to the winning performers on a weekly basis, providing them a unique experience from Syska. The show’s eighth season is aired every Saturday and Sunday from 9.30 to 10.30 pm. ‘Kalakka Povathu Yaaru’ is one of the best comedy reality shows of Vijay TV and has good ratings and reviews from its viewers.

Speaking on this partnership, Syska Group chief marketing officer Amit Sethiya said, “It gives us immense pleasure to collaborate with leading regional television channels such as Zee Marathi and Star Vijay. The shows we are partnering with are two of the most popular comedy reality shows on television today. Partnering with both these light-hearted programs on television helps reinforce our messaging to our consumers. Syska continues to collaborate with popular regional shows as a successful brand integration strategy.”

Syska Group has a history of partnering with exciting TV shows that captivates Indian audiences. Earlier this year, the company has also associated with Sony Entertainment Television’s (SET) iconic show ‘The Kapil Sharma Show’.


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