SVoD platform ALTBalaji unveils content slate for 2020
MUMBAI: Subscription-based video streaming platform ALTBalaji is planning to scale up its original content offering in 2020. The platform had launched 23 originals in 2019 and has a strong content library of 53 originals.
The platform’s original content line-up for 2020 includes shows like Gandii Baat Season 4, Code M, Mentalhood, It happened in Calcutta, Dil Hi Toh Hai Season 3, Class of 2020, Kehne Ko Humsafar Hain Season 3, and Mumbhai.
As reported earlier by TelevisionPost.com, ALTBalaji is eyeing a revenue of Rs 80 crore in FY20. It posted a revenue of Rs 7 crore in FY18 which increased exponentially to Rs 42 crore in FY19.
ALTBalaji’s annual cost base is anywhere between Rs. 160 crore and Rs. 180 crore including content, technology, marketing. The OTT platform has positioned itself as a preferred choice for urban mass Hindi content. It has pulled out its content from third pay apps and has entered into an exclusive arrangement with ZEE5.
As part of the collaboration with ZEE5, all the co-created original content will only be available on ALTBalaji and ZEE5 behind the paywall and not be free to the consumer via distribution partner.
ALBalaji’s content slate:
Gandii Baat Season 4
With its depiction of some real-life incidents and topics which are often brushed under the carpet, ALTBalaji’s Gandii Baat regaled the audience through three seasons. Now, in the new year, ALTBalaji will launch the fourth season of the popular show with four new episodes.
Code M is the story of an Indian Army lawyer, Monica Mehra played by Jennifer Winget, who uncovers an uncomfortable truth while investigating an open and close case of a militant encounter.
This truth exposes a secret so explosive that it not only destroys a family in its wake but shakes up the entire Indian Army. Jennifer Winget will be sharing the screen space with Tanuj Virwani, Rajat Kapoor and Seema Biswas in ALTBalaji’s courtroom drama. The actress plays an army officer in her first web series.
Mentalhood will showcase the topsy-turvy ride of the various kinds of mothers that exist and how they manoeuvre their way through unreasonable expectations to raise their children. How multitasking becomes a habit and constant worrying and guilt become their nature forms the crux of the show.
The series will also mark the digital debut of the popular Bollywood actress Karisma Kapoor along with a bunch of talented other actors like Shilpa Shukla, Sandhya Mridul, Tillotama Shome, Shruti Seth, Dino Morea, Sanjay Suri amongst others.
It happened in Calcutta
The series revolves around a young girl, Kusum ( Naghma Rizwan ) who aspires to become an esteemed doctor in the city. She gets into Calcutta Medical college to make her dreams come true.
Cupid strikes in this riveting tale when she meets the handsome stud of the college, Ronobir ( Karan Kundrra ) and falls in love with him. The web series is set against the backdrop of Kolkata of the 1960s and 70s. The show will star Karan Kundra in the lead and will introduce a new face Naghma Rizwan who will play the titular role of Kusum.
Dil Hi Toh Hai Season 3
After two successful seasons, ALTBalaji will be back with the third season of Dil Hi Toh Hai where the story will go-ahead post-Rithvik’s and Palak’s Accident, the show takes a two-year leap. Along with Karan Kkundra and Yogita Bihani the series will witness a few more additions in the cast.
Class of 2020
An out and out Teenage Drama starring the very popular Rohan Mehra and Chetna Pande that follows the lives of a group of teenagers who share the same classroom every day. The show comes as a sequel to Vikas Gupta’s Class Of 2017. We experience how their lives are actually entwined with each other, how they overcome and deal with each and every emotion that comes their way.
Kehne Ko Humsafar Hain Season 3
The second season of the romantic drama ended with Ana (Mona Singh) getting to know of Poonam (Gurdeep Kohli) and Rohit’s (Ronit Roy) intimate night and then walking out of Rohit’s life with Rohit and Poonam look around in shock. It remains to be seen what lies next in the lives of Ana and Rohit. Will things remain the same and normal or will this pair, who loved each other immensely and fought against all odds to be together, be broken and despise each other?
MumBhai is an action drama, based on the friendship between a cop and a gangster. The narrative will revolve around friendship between a cop and a criminal, set in the milieu of Mumbai’s underbelly and in the time span from the late 90s to early 2000. The series will star Angad Bedi, Sikander Kher and Sandeepa Dhar in the lead roles.