Supari Studios ropes in Shirley D’Costa as chief business officer
MUMBAI: Supari Studios has appointed Shirley D’Costa as Chief Business Officer. D’Costa will be responsible for building partnerships with current and new clients, in addition to developing growth and marketing strategies to drive the business further.
A MICA alumnus, D’Costa brings with her over 13 years of industry experience. Prior to joining Supari Studios, she was Digital Practice Lead (West Region) at MSL, the strategic communications and engagement division of Publicis Groupe, where she was responsible for driving growth and adoption of digital communication in the region.
In the past, D’Costa has also been Business Lead at 22feet Tribal Worldwide, where she started off among their first set of employees and went on to lead a team of 70. In her extensive career, D’Costa has spearheaded digital strategy for several global brands such as Axe, Disney, Marvel, Red Bull, TRESemmé and L’Oreal, to name a few.
Speaking on the appointment, Supari Studios COO Manoti Jain said, “We’re extremely pleased to have Shirley on board with us as our Chief Business Officer. In addition to her industry experience spanning over a decade, she brings a business-oriented and strategic perspective to our organisation, further establishing the integrated content studio model that we are aiming to build. Her expertise will be instrumental in driving our growth in this dynamic marketplace, helping us stay ahead of the curve. We welcome Shirley to the Supari family, and look forward to creating an impactful experience for the company as well as for our clients, together.”
On joining Supari Studios, D’Costa said, “As a previous collaborator, I’ve known of the phenomenal work that Supari Studios has churned out in the branded content space. Now, having joined the company at an instrumental juncture, I’m excited to set up its business and strategy offerings as a full-fledged Content Studio, further extending its influence in the content industry. Apart from our aligned goals of creating impactful, effective, video content, I am eagerly looking forward to working with the very driven, hungry, talented team at Supari Studios.”