Sunrisers Hyderabad ropes in JK Lakshmi Cement as title sponsor for IPL 13

MUMBAI: Sunrisers Hyderabad has roped in JK Lakshmi Cement as its title sponsor for Indian Premier League (IPL) Season 13. The deal was facilitated by Alliance Advertising, a media solutions firm.

According to an official statement, both JK Lakshmi Cement and Sunrisers Hyderabad are strong brands who always strive for excellence by constantly raising the bar to surpass their own performance, every time they take the field.

Speaking on the association, JK Lakshmi Cement Whole-Time Director Dr. Shailendra Chouksey said, ‘’Both brands are known for the tenacious attitude, consistent performance, inherent strengths such as discipline & dedication and out of box thinking. Both the brands have an unflinching belief in Team Spirit which is the hallmark of their persona both on and off the field. Team Sunrisers is well balanced in all departments of game and their consistent, durable and excellent performance over the years strikes a common chord with the brand JK Lakshmi Cement.”

Commenting on the partnership, Sunrisers Hyderabad CEO K. Shanmugham said, “We are pleased to welcome JK Lakshmi Cement as the title sponsor with Sunrisers Hyderabad for the forthcoming season of the Indian Premier League. JK Lakshmi Cement is a part of the prestigious JK Organisation. With a legacy of over 135 years, the brand enjoys the trust of its customers and all stakeholders and its philosophy resonates with ours. This is an important season for us and we’re looking forward to having their valuable support for what promises to be exhilarating, and hopefully in our case, a triumphant journey ahead.”

Alliance Advertising Director Arshad Shawl said, “We are excited to continue our IPL association for JK Lakshmi Cement, as the brand has always been a pioneer, when it comes to celebrating sportsmanship. IPL is one of the most valuable sports league in the world, garnering unprecedented buzz and eyeballs across all media – TV, print, digital, etc. We are glad JK Lakshmi Cement taps into the new age of sports marketing with us and Sunrisers Hyderabad, the team known for its consistently solid performance through the years.”

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